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VP-Marketing

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American Express

Jul 30

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • London

Requirements

  • Proven experience building & leading diverse, highly engaged, high-performing teams; experience & success as a leader of leaders
  • Considered expert in digital performance marketing channels including Paid Search, Programmatic Media, Social and other addressable, programmatic, channels
  • Accomplished leader with experience leading teams of SME digital marketeers specifically digital channel management and acquisition delivery
  • Experience with ad technology, digital marketing partners, walled gardens and media agency management
  • Experience working across global markets, with track record of success in managing complex products or initiatives across international markets
  • Proven ability to drive digital and business change, leading adoption of new ways of working, and leveraging storytelling to drive understanding & adoption of change
  • Proven ability to adopt & lead a team to embrace safe & sound business practices at scale
  • Strong thought leadership within and keen awareness of the external digital space, with established network of external partners to inspire out-of-box thinking
  • A real passion for all things digital; in depth understanding of the latest digital trends, technology advances and new and changing external tools and businesses

Responsibilities

  • Lead a digital performance marketing team enabling performance marketing through direct channel management and solutions which range from internal capabilities to partnerships with key providers
  • Lead diverse, inclusive and geographically dispersed teams, inspiring employee engagement, retention, progression and performance management
  • Provide thought leadership in key areas relevant for performance marketing, developing a joined up vision which drives performance at Amex and factors in the internal strategies as well as the changing external ecosystem
  • Deliver against key acquisition goals, driving Performance Channels, inc. Paid Search, Paid Media & Social
  • Lead the Paid Search EMA, LACC and APAC in house teams
  • Partner with stakeholders across the Enterprise to deploy global demand generation marketing solutions, overseeing a multi-year plan to ensure Amex can continue to deliver forward thinking marketing activity
  • Partner with the Analytics and Products teams to develop joined up roadmaps, vision, and goals and a robust, continuous and focused test & learn approach to everything we do
  • Position requires a willingness to continually learn and develop ground-breaking solutions within a dynamic & highly matrixed environment to capitalize on the considerable investment made in the acquisition process
  • Ensuring all compliance, legal and regulatory requirements are met for demand generation marketing solutions

FAQs

What is the primary role of the VP-Marketing at American Express?

The primary role of the VP-Marketing at American Express is to develop world-class digital capabilities and marketing solutions that support the Enterprise and drive performance marketing growth across key digital channels, including Paid Search, Digital Media, and Social.

What kind of team will the VP-Marketing be leading?

The VP-Marketing will lead a team of Technical Marketers specializing in unique talent, data, and ad tech solutions, aiming to keep American Express at the forefront of the digital industry.

What are some key responsibilities of the VP-Marketing?

Key responsibilities include leading a digital performance marketing team, delivering against acquisition goals, overseeing in-house teams for Paid Search, and partnering with stakeholders to deploy global demand generation marketing solutions.

What qualifications are required for the VP-Marketing position?

The position requires proven experience in building and leading diverse teams, expertise in digital performance marketing channels, experience with ad technology, and a strong track record of managing complex initiatives across global markets.

How does American Express support employee well-being?

American Express supports employee well-being through competitive salaries, bonus incentives, comprehensive health benefits, flexible working arrangements, generous parental leave policies, and access to wellness centers and counseling services.

What is emphasized in the company culture at American Express?

The company culture emphasizes diversity, inclusion, and a strong commitment to supporting colleagues and customers, ensuring that everyone feels seen, heard, and valued within the organization.

Is experience required in managing teams across different geographic locations?

Yes, experience working across global markets and managing complex products or initiatives in international contexts is required for the VP-Marketing role.

What kind of marketing channels should the VP-Marketing be familiar with?

The VP-Marketing should have expertise in various digital performance marketing channels, including Paid Search, Programmatic Media, and Social, as well as experience with ad technology and media agency management.

What kind of professional growth opportunities does American Express offer?

American Express provides career development and training opportunities, allowing employees to enhance their skills and advance their careers significantly.

Is the employment offer contingent upon any checks?

Yes, the offer of employment with American Express is conditioned upon the successful completion of a background verification check, in accordance with applicable laws and regulations.

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American Express

Finance
Industry
10,001+
Employees
1850
Founded Year

Mission & Purpose

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.

Culture & Values

  • We Back Our Customers

    Relationships are at the heart of our business. We strive to be essential to our customers by delivering exceptional products, services and experiences every day – and promise to have their backs in everything we do.

  • We Make It Great

    We deliver an unparalleled standard of excellence in everything we do, staying focused on the biggest opportunities to be meaningful to our customers. From our innovative products to our world-class customer service, our customers expect the best—and our teams are proud to deliver it.

  • We Do What’s Right

    Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

  • We Respect People

    We trust and respect one another for who we are and what we contribute. We are accountable to one another and empower every voice through open, courageous dialogue so others feel heard.

  • We Embrace Diversity

    We see diversity of people and experiences as fuel for the creativity and innovation we need to be and deliver our best.

  • We Stand for Inclusion

    We all have biases. However, we do not tolerate bias that excludes or minimizes anyone – all people belong. We’re committed to ensuring that we have a welcoming and inclusive culture where everyone’s voice matters and where people of all races, ethnicities, genders, gender identities, sexual orientations, ages, religions, disabilities and viewpoints can thrive.

  • We Win As a Team

    We view each other as colleagues—part of the same team, striving to deliver the brand promise to our customers and each other every day. Individual performance is essential and valued, but never at the expense of the team.

  • We Support Our Communities

    We respect our communities and are committed to working together so they can thrive and make a meaningful difference in the world.

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