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CRM AI Intern

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Samsung

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Ridgefield Park
  • Quick Apply

AI generated summary

  • You should have a background in Business or STEM, knowledge of AI tools, data analytics skills (SQL, Python, R), familiarity with marketing AI/ML use cases, and experience in developing performance reports.
  • You will lead CRM strategy, develop AI-generated marketing content, coordinate cross-functional teams, manage campaign deployment, and create a roadmap for scaling AI in marketing.

Requirements

  • Minimum Qualifications and Preferred Qualifications:
  • Academic Major Preferred: (Undergrad and Masters) Business and/or STEM
  • Marketing Automation & Technology (Understanding AI-driven content generation tools (e.g. ChatGPT, Synthesia); Knowledge of AI-powered customer segmentation and personalization engines)
  • Data Analytics & Measurement (Proficiency in data analysis tools (SQL, Python, or R for data manipulation); Understanding marketing data pipelines and ETL processes)
  • Familiarity with common AI/ML use cases in marketing (e.g., personalization, predictive analytics, bots)
  • Previous sales/marketing (cross-functional leadership)
  • Experience developing marketing performance reports (KPI dashboards or ad-hoc reports)

Responsibilities

  • Leading CRM strategy & planning for upper-funnel audiences/passively in-market customers (scheduling, target setting & measurement)
  • Messaging & creative development using AI tools to generate marketing content at scale (subject line, email body content, product/lifestyle visuals)
  • Coordinate with cross-functional business & operation teams (PR, marketing operations, product & category sales) and manage deployment end-to-end CRM campaign deployment
  • Delivery of marketing campaign utilizing existing AI-tools
  • Roadmap to scaling AI-generated marketing more broadly

FAQs

What is the primary focus of the CRM AI Intern role?

The primary focus of the CRM AI Intern role is to help integrate GenAI tools for developing marketing content at scale, specifically for customized customer messaging to improve engagement and conversion.

What types of marketing channels will the intern be involved with?

The intern will be involved with direct marketing channels including Email, push notifications, and SMS.

What academic majors are preferred for this internship?

The preferred academic majors for this internship are Business and/or STEM.

What qualifications are required for this position?

The qualifications include understanding AI-driven content generation tools, proficiency in data analysis tools (such as SQL, Python, or R), familiarity with common AI/ML use cases in marketing, previous sales or marketing experience, and experience in developing marketing performance reports.

Will the intern have opportunities to collaborate with other teams?

Yes, the intern will coordinate with cross-functional business and operation teams including PR, marketing operations, product, and category sales.

What specific deliverables are expected from the intern during the internship?

The intern is expected to deliver a marketing campaign utilizing existing AI-tools and create a roadmap for scaling AI-generated marketing more broadly.

Is prior experience in marketing technology necessary for this internship?

While previous experience in sales/marketing and familiarity with marketing automation and technology is preferred, it is not strictly necessary.

What kind of analytics skills are required for the CRM AI Intern?

The intern should have proficiency in data analysis tools for data manipulation and a good understanding of marketing data pipelines and ETL processes.

What is Samsung's commitment regarding diversity and inclusion?

Samsung is committed to creating an inclusive culture and a diverse workforce where everyone belongs and has equal opportunities.

Are reasonable accommodations available for individuals with disabilities during the application process?

Yes, Samsung provides reasonable accommodations for qualified individuals with disabilities in the job application process.

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Samsung

Technology
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Samsung is a multinational conglomerate with operations spanning various industries, including electronics, technology, and manufacturing. Their ultimate mission is to "Inspire the World, Create the Future" by developing innovative products and services that enhance people's lives and contribute to the advancement of society. Samsung's purpose is to provide cutting-edge technologies and solutions, from smartphones and televisions to home appliances and semiconductor manufacturing, to make people's lives more convenient, connected, and efficient in the UK and around the globe

Culture & Values

  • People

    Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

  • Excellence

    Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market

  • Change

    As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

  • Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

  • Co-prosperity

    Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide