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GTM Innovation Intern

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Samsung

1mo ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Plano
  • Quick Apply

AI generated summary

  • You should have a background in business, marketing, UX, or IT, data analytics skills, Excel proficiency, strong presentation abilities in PowerPoint, and be innovative with systems thinking.
  • You will analyze the digital consumer journey, assess strategies for Gen Z/millennials, and lead workshops to enhance GTM frameworks and tactics for market success.

Requirements

  • Academic Major Preferred (Undergrad and Masters) or Business Management, Marketing, User Experience, or Computer Science/Information Technology Management
  • Data analytics experience, and ability to work with Excel to explore and analyze data
  • Proficiency creating reports and presentations in PowerPoint
  • Comfortable leading a discussion with a group of people
  • Ability to create reports and presentations in PowerPoint
  • Comfortable thinking out of the box and developing new ideas
  • Systems thinking able to synthesize disparate ideas into conclusions
  • Ability to convert data into insights
  • Presentation skills and ability to tell a story with data

Responsibilities

  • The candidate will be responsible for analyzing Samsung’s digital consumer journey across owner and partner: social, search (organic and paid), .com, and CRM.
  • Based on the results of their findings they will develop a recommendation of the things that we are doing well, what we need to improve, and most importantly things that we are not doing that we should be from a Gen Z/millennial perspective in order to grow mindshare and market share with this demographic (from consideration to conversion).
  • In partnership with product, marketing, and retail (digital) this candidate will then provide a recommendation to the update of the GTM framework and project plan followed by Samsung teams to ensure inclusivity of tactics that speak to this audience and result in a significant change in the way we go to market digitally as a company.
  • The candidate will be responsible for leading our Q3 Millennial/Gen Z Innovation Workshop.
  • The ideal candidate will take the project from ideation to sell-in to teams.

FAQs

What is the location of the GTM Innovation Intern position?

The position is headquartered in Ridgefield Park, N.J.

What are the main responsibilities of the GTM Innovation Intern?

The intern will analyze Samsung’s digital consumer journey, develop recommendations for improvement targeting Gen Z/millennials, and lead the Q3 Millennial/Gen Z Innovation Workshop.

What academic majors are preferred for this internship?

Preferred majors include Business Management, Marketing, User Experience, or Computer Science/Information Technology Management.

Is data analytics experience required for this position?

Yes, data analytics experience and proficiency in Excel to analyze data are required.

What skills are necessary for creating reports and presentations?

Proficiency in PowerPoint and the ability to tell a story with data are necessary for creating reports and presentations.

Will the intern be working with cross-functional teams?

Yes, the intern will collaborate with 16 cross-functional teams to update the go-to-market playbook.

What kind of workshop will the intern lead?

The intern will lead the Q3 Millennial/Gen Z Innovation Workshop.

Is there an emphasis on inclusivity in this role?

Yes, the role emphasizes inclusivity and aims to craft tactics that resonate with the millennial and Gen Z demographics.

Does Samsung support diversity and equal opportunity?

Yes, Samsung is committed to employing a diverse workforce and providing Equal Employment Opportunity for all individuals.

Are reasonable accommodations available for applicants with disabilities?

Yes, Samsung provides reasonable accommodations for qualified individuals with disabilities in their job application process.

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Samsung

Technology
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Samsung is a multinational conglomerate with operations spanning various industries, including electronics, technology, and manufacturing. Their ultimate mission is to "Inspire the World, Create the Future" by developing innovative products and services that enhance people's lives and contribute to the advancement of society. Samsung's purpose is to provide cutting-edge technologies and solutions, from smartphones and televisions to home appliances and semiconductor manufacturing, to make people's lives more convenient, connected, and efficient in the UK and around the globe

Culture & Values

  • People

    Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of opportunities to reach their full potential.

  • Excellence

    Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market

  • Change

    As we have done since our foundation, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success.

  • Integrity

    Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.

  • Co-prosperity

    Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide