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Intern- Digital Marketing Data Analyst

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Zions Bancorporation

27d ago

  • Internship
    Full-time
    Summer Internship
  • Data
    Marketing
  • Midvale

AI generated summary

  • You must be pursuing a degree in a related field, have SQL and visualization tool experience, excel in data analysis, and possess strong research, communication, and organizational skills.
  • You will analyze campaign performance, assist with A/B testing, uncover industry trends, identify customer opportunities, conduct research, and communicate findings to drive marketing strategies.

Requirements

  • Working on a Bachelor's degree or Master’s degree in information systems, mathematics, statistics, science, accounting, finance, business, computer science, economics, or a related field;
  • Experience with database management tools such as SQL and MS Access;
  • Experience creating reports and dashboards using visualization tools, preferably Power BI;
  • Experience with MS Excel, Word, and PowerPoint;
  • Enjoy analyzing and building models using large sets of data;
  • Strong research, analytical and problem solving skills;
  • Strong written, verbal, and presentation skills;
  • Strong attention to detail and organizational skills.

Responsibilities

  • Partnering with stakeholders across marketing channels to report on campaign performance–establishing tracking, creating dashboards and presentations, and developing insights that drive incremental return on investment
  • Assisting with A/B testing analytics, establishing testing priorities, building success metrics, validating implementation, testing for significance, and reporting on results
  • Analyzing quantitative and qualitative data to discover industry and customer trends and profile that will influence go-to-market strategies
  • Proactively analyze customer data to identify potential prospects, opportunities for engagement and product portfolio placements
  • Data retrieving via primary and secondary source research.
  • Effectively communicating research results to the team and making the appropriate strategic recommendations.

FAQs

Is this internship eligible for relocation assistance?

No, this internship is not eligible for relocation assistance. Local candidates are preferred.

Will this internship provide employment visa sponsorship?

No, Zions Bancorporation’s Internship and Banker Development Program positions are not eligible for employment visa sponsorship, including H-1B visa sponsorship.

What is the duration of this internship?

The internship will run from May through mid-August 2025.

What kind of projects will the intern work on?

The intern will support the Enterprise Marketing team on various projects, including integrating large data sets, analyzing data, developing reporting, and monitoring key performance metrics relevant to digital marketing campaigns.

What qualifications are required for this internship?

Candidates should be working on a Bachelor's or Master’s degree in information systems, mathematics, statistics, science, accounting, finance, business, computer science, economics, or a related field.

What tools and software should candidates be familiar with?

Candidates should have experience with database management tools such as SQL and MS Access, and be familiar with visualization tools like Power BI, as well as MS Excel, Word, and PowerPoint.

Will the intern have opportunities for skill development?

Yes, the intern will have rotational opportunities to gain background in horizontal technology support functions and specific project work to apply learnings.

What skills are emphasized for this role?

Strong research, analytical and problem-solving skills, along with strong attention to detail, organizational skills, and effective communication abilities are emphasized for this role.

Are there any specific tasks related to A/B testing?

Yes, the intern will assist with A/B testing analytics, including establishing testing priorities, building success metrics, validating implementation, testing for significance, and reporting on results.

How will the intern's project results be presented?

Project results will be presented with an emphasis on covering the approach taken and findings/results.

Do I need to submit a cover letter with my application?

Yes, please include a cover letter listing your degree and describing your skills and experience in the data analysis space, noting relevant school projects or business applications of your skills.

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Zions Bancorporation

Finance
Industry
10,001+
Employees

Mission & Purpose

Zions Bancorporation is one of the nation’s premier financial services companies with total assets of more than $90 billion. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The company is a national leader in Small Business Administration lending and public finance advisory services, and is a consistent top recipient of Greenwich Excellence awards in banking. In addition, Zions is included in the S&P 500 and NASDAQ Financial 100 indices.