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Marketing Student Experience

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Doosan

Apr 16

  • Internship
    Full-time
    Off-cycle Internship
  • Marketing
    Business, Operations & Strategy
  • Statesville

AI generated summary

  • You must be a current undergraduate, detail-oriented, adaptable, a team player with strong communication skills, and able to commit to the full co-op or internship duration. Basic computer skills needed.
  • You will assist with marketing tasks, manage content, coordinate events, support brand activations, analyze performance data, and collaborate on digital strategies and reports.

Requirements

  • Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent
  • Attention to detail
  • Ability to multi-task and meet deadlines
  • Team player, fast learner, and adaptable to change
  • Excellent interpersonal and communications skills is a must
  • A self-starter and will dig into problems independently and will look for limited guidance
  • Be able to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months)
  • Basic computer skills
  • Ability to follow written instructions

Responsibilities

  • Partake in process improvement discussions.
  • Assist with marketing task management system, Monday.com.
  • Collaborate on photo shoot scheduling preparation.
  • Support lead and opportunity management within the Salesforce.com platform.
  • Manage, edit, and maintain website content.
  • Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.
  • Support the execution and logistics of brand activations, ensuring all operational needs are met.
  • Coordinate with vendors and partners for on-site event requirements and branding materials.
  • Assist in the preparation and organization of branded merchandise and promotional materials for events.
  • Develop digital media strategies and campaigns for social media.
  • Create custom reporting and analyze performance data.
  • Support the planning, coordination, and execution of brand activation events, including on-site assistance and logistics management.
  • Assist with the development and implementation of experiential marketing strategies to enhance brand visibility and engagement.
  • Collaborate with the creative team to conceptualize and produce engaging content for activations.
  • Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, and instructions.
  • Analyze the effectiveness of brand experiences and activations, offering data-driven recommendations for optimization.
  • Track and report on consumer engagement metrics from brand activations to inform future strategies.
  • Review creative content to ensure imagery, messaging, and branding are accurate.
  • Assist with marketing communications for external and internal audiences.
  • Partake in trade show planning and assist with the execution of deliverables.
  • Provide marketing support to dealers as needed.
  • Collaborate on the planning and execution of immersive brand experiences that align with overall marketing strategies.
  • Assist in the development of activation timelines, ensuring all deliverables are met.

FAQs

What positions are available through the student program at Doosan Bobcat?

The student program offers Co-op positions, which are 8-month full-time opportunities, and Internship positions, which are semester-long part-time opportunities.

What type of tasks will a Marketing Student Experience intern or co-op be responsible for?

Interns and co-ops will assist with process improvement, manage marketing task systems, coordinate photo shoots, support lead management in Salesforce, maintain website content, handle operational tasks, support brand activations, develop digital media strategies, analyze marketing reports, track consumer engagement metrics, and assist with trade show planning.

What qualifications are required for the Marketing Student Experience position?

Candidates should be Freshman, Sophomore, Junior, or Senior standing pursuing a degree in Business, Human Resources, Marketing, Communications, or a related field. Additionally, attention to detail, multi-tasking abilities, team collaboration, excellent communication skills, and basic computer skills are required.

Is this position paid?

The job description does not specify if the positions are paid; however, internships and co-ops typically offer compensation.

What is the duration of the co-op and internship programs?

The co-op program lasts for 8 months, while the internship program is a semester-long opportunity.

Can I extend my internship beyond one semester?

Yes, internships have the opportunity to extend for multiple semesters.

What will I gain from participating in the student program?

Participants will gain hands-on experience, develop professional skills, apply academic knowledge to real-world projects, and have the opportunity to network within the industry.

Is there a specific level of computer proficiency required for this position?

Basic computer skills are required for the Marketing Student Experience position.

What is the company’s stance on diversity and inclusion?

Doosan Bobcat is committed to fostering an inclusive and diverse workforce and is an Equal Opportunity Employer.

Who should I contact if I need accommodations for a disability?

If you have a disability or special need that requires accommodation, you should contact the company at 701-476-4263.

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Doosan

"When asked ‘what kind of company is Doosan’, our answer is steadfast. We are a company renowned for our unique devotion

Manufacturing & Electronics
Industry
10,001+
Employees
1896
Founded Year

Mission & Purpose

A global diversified company, Doosan brings its expertise together to build power plants and industrial facilities, machine tools and automation systems, engines, bridges and construction equipment. Its affiliated companies also provide consumer products ranging from magazines and books to fashion.

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