FAQs
What is the primary role of the Associate Brand Manager, Product Marketing at Starbucks?
The primary role is to support the development and execution of product campaigns, store signage, and digital channels to enhance customer engagement and influence purchase behavior.
What qualifications are required for this position?
A university degree in marketing, business, or a related field is preferred, along with 2+ years of experience in planning and execution of marketing campaigns, project management, and preferably retail or QSR experience.
Are bilingual candidates given any preference for this role?
Yes, bilingualism in French is considered an asset for this position.
What types of marketing channels will I be involved with in this role?
You will work with store signage, point-of-purchase assets, as well as digital owned channels such as the website, app, and email.
Is experience in a fast-paced environment necessary for this position?
Yes, experience in project management within a cross-functional, fast-paced environment is required.
What kind of benefits can I expect as an employee?
Employees can expect a comprehensive benefits package that includes tuition reimbursement, health coverage with various plans, stock and savings programs, flexible scheduling, and paid time off.
How does Starbucks support career development for its employees?
Starbucks offers programs such as tuition reimbursement and opportunities for advancement to help employees grow in their careers.
Will I need to manage creative approvals as part of this role?
Yes, you will need to manage creative approvals to ensure that all marketing assets meet brand guidelines and the direction provided in the brief.
Is teamwork important in this position?
Yes, the role involves collaborating closely with internal and external teams, making teamwork essential for success.
What skills are critical for success in this role?
Strong communication skills, attention to detail, organizational abilities, and the capacity to manage multiple projects in a changing environment are critical for success.