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Client Solutions Manager, Lifestyle Retail - Global Business Solutions - London

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TikTok

4d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need account management experience in digital marketing, knowledge of tracking and measurement, data analysis skills, and strong communication abilities to engage with brand advertisers.
  • You’ll drive media strategy, support sales, deliver training, oversee measurement, analyze campaigns, maintain client relationships, and provide data-driven insights to optimize performance.

Requirements

  • Minimum Qualifications:
  • Demonstrated experience of account management/performance experience in digital marketing
  • Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
  • Tangible experience executing on a biddable network
  • Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
  • Ability to analyse data and identify insights to assess campaign performance
  • Preferred Qualifications:
  • Results oriented with high attention to detail and strong organisational skills
  • Proactive attitude with excellent project management, organisational, and analytical skills
  • Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
  • Experience diagnosing and solving technical problems with product and engineering teams
  • Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
  • Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders

Responsibilities

  • Drive lower funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals
  • Support and work with the sales team on pre-sale research and pitch
  • Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
  • Outline and oversee measurement strategy, tracking, and results delivery
  • Expertise in advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize campaign performance
  • Increase adoption and engagement of TikTok’s auction platform and auction-based tools, providing ongoing technical support and real time analysis
  • Manage and grow post-sale client relationships with advertisers of all sizes
  • Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
  • Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
  • Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
  • Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
  • Share marketplace feedback and guide our advertising strategy
  • Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
  • Demonstrate deep analytical ability, and develop great expertise in TikTok’s proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers

FAQs

What is the main responsibility of the Client Solutions Manager?

The main responsibility of the Client Solutions Manager is to drive client relationships, analyze advertisers' performance, and provide actionable insights and recommendations to improve campaign effectiveness and exceed client expectations.

What qualifications are required for this position?

A demonstrated experience in account management or performance in digital marketing, knowledge of tracking and measurement, and experience managing brand advertisers are required.

Is experience with data analysis necessary for this role?

Yes, the ability to analyze data and identify insights to assess campaign performance is essential for this position.

What tools or platforms should a candidate be familiar with?

Candidates should be familiar with Excel or Google Sheets, and experience with visualization tools like Tableau, QlikView, or Power BI is a plus.

Will the Client Solutions Manager be responsible for client communication and presentations?

Yes, the role involves communicating findings and insights to clients in a consultative manner and presenting complex analysis to C-suite level stakeholders.

Is experience in digital advertising measurement solutions preferred?

Yes, expertise in advanced measurement solutions, such as Conversion Lift Studies, is preferred and important for analyzing campaign performance.

How does this role contribute to TikTok's overall mission?

The role contributes by providing insights that help advertisers achieve their marketing goals, thus enhancing TikTok's mission to inspire creativity and bring joy.

What type of clients will the Client Solutions Manager work with?

The Client Solutions Manager will work with advertisers of all sizes, focusing on building and managing post-sale client relationships.

Does this role involve cross-functional collaboration?

Yes, the Client Solutions Manager will collaborate with sales, product, engineering, and other internal teams to deliver comprehensive solutions to clients.

What is the work culture like at TikTok?

TikTok fosters a culture of curiosity, humility, and innovation, emphasizing teamwork, resilience, and an "Always Day 1" mindset to achieve meaningful breakthroughs.

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TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.