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Content Marketing Specialist

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DP World

5d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You should have a bachelor's in marketing or related field, 2+ years in B2B content marketing, CMS experience, strong project management skills, and an innovative, proactive mindset.
  • You will create and manage engaging content, bridge teams, execute strategic plans, oversee multimedia production, evaluate performance, and optimize messaging across channels.

Requirements

  • Bachelor’s degree in marketing, communications, media or a related field.
  • 2+ years in content marketing or editorial roles, ideally, in B2B contexts, in multinationals, and with demonstrated experience in a dynamic and fast paced environment.
  • You have experience with content management systems, Social Media and Marketing Automation Systems. You have good knowledge of the full Microsoft Office Suite, especially Powerpoint. Knowledge of Adobe Creative Suite and customer relationship management is a plus, but not a must.
  • Open and innovative mentality.
  • Process-oriented and proactive approach.
  • Project Management skills (prioritize, plan, assign and control).
  • Proactive self-starter and able to work with different stakeholders.
  • Able to work under pressure and tight timelines.

Responsibilities

  • Position DP World as an end-to-end logistics provider in the mindset of the relevant target groups with the appropriate and coordinated content.
  • Create and manage marketing content that drives engagement and supports commercial objectives, particularly for digital channels.
  • Act as a bridge between the commercial team, marketing team, and digital marketing team, translating business needs into compelling stories that resonate with (potential) customers.
  • Translate the target audiences from Commercial into strategic content marketing plans with specific objectives, across different channels and segments.
  • Conceptualize and execute digital strategic action plans across the prospect and along the entire customer journey, ensuring the alignment of communication and messaging across all channels.
  • Own the day-to-day process of planning, developing, and delivering high-quality visual and written content across formats such as landing pages, email newsletters, advertorials, and short-form videos.
  • Evaluate the performance of commercial content, identifying opportunities for optimization, and implementing improvements.
  • Lead multimedia content creation, including short-form videos, and working closely with internal and external creative teams to ensure all content aligns with brand calendars or campaigns, demonstrating creativity, innovation, and the ability to link the development of reputational capital with commercial performance.

FAQs

What role will I play as a Content Marketing Specialist at DP World?

As a Content Marketing Specialist, you will create impactful content that drives brand awareness and supports commercial objectives, positioning DP World as a leading end-to-end logistics provider.

What qualifications are required for this position?

A Bachelor’s degree in marketing, communications, media or a related field, along with 2+ years in content marketing or editorial roles, preferably in B2B contexts, is required.

What kind of content will I be responsible for creating?

You will be responsible for creating high-quality visual and written content across various formats including landing pages, email newsletters, advertorials, and short-form videos.

Will I need to collaborate with other teams?

Yes, you will act as a bridge between the commercial team, marketing team, and digital marketing team, translating business needs into compelling stories.

Is experience with specific tools important for this role?

Yes, experience with content management systems, social media, and marketing automation systems is important. Familiarity with Microsoft Office, especially PowerPoint, is also necessary.

What qualities are important for success in this role?

An open and innovative mentality, a proactive approach, project management skills, and the ability to work under pressure are crucial for this role.

How will my performance be evaluated?

Your performance will be evaluated based on the effectiveness of the commercial content you create, including your ability to identify opportunities for optimization and implement improvements.

Will I need to create multimedia content?

Yes, you will lead multimedia content creation, including short-form videos, and collaborate with both internal and external creative teams.

What is the expected work environment for this role?

The work environment is dynamic and fast-paced, requiring the ability to prioritize and manage multiple projects effectively.

Are there opportunities for career growth in this position?

Yes, this role offers opportunities for career growth as you advance your skills in content marketing and digital strategy within a leading logistics provider.

We make trade flow, to change what’s possible for everyone.

Transportation
Industry
10,001+
Employees
2005
Founded Year

Mission & Purpose

We exist to make the world’s trade flow better, changing what’s possible for the customers and communities we serve globally. With a dedicated, diverse and professional team of more than 103,000 employees spanning 75 countries on six continents. We are pushing trade further and faster towards a seamless supply chain that’s fit for the future. We’re rapidly transforming and integrating our businesses – Ports and Terminals, Marine Services, Logistics and Technology – and uniting our global infrastructure with local expertise to create stronger, more efficient end-to-end supply chain solutions that can change the way the world trades. We make trade flow, to change what’s possible for everyone.