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Data Driven Marketing Manager - South Europe

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Kenvue

Jan 13

Applications are closed

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Madrid

Requirements

  • Bacheor in Marketing or technical specialization
  • 5 years minimum of experience in Digital Marketing on the scope of the mission.
  • Fluent in English (French and Spanish highly valuated).
  • Expérience on collaborative and complex environments as multi country and multi brand Companies.
  • Advanced skills in strategy and execution of programmatic media campaigns.
  • In-depth understanding of the Ad tech ecosystem and programmatic buying processes. (Proficiency in using DSPs, CAPI integrations, tagging, etc)
  • Demonstrate a strong track record of successful strategy development and execution in the area of Retail Media.
  • Proven experience in identifying and leveraging data providers for precise audience targeting, especially within FMCG categories.
  • Strong background in media planning and execution, with a focus on data-driven strategies.
  • Strategic thinker with the ability to translate business objectives into effective media strategies.
  • Analytical mindset with strong data interpretation and decision-making skills.
  • Excellent communication and collaboration abilities to work effectively with cross-functional teams.
  • Proactive and innovative approach to staying ahead of industry trends and technologies.
  • Results-oriented with a focus on achieving measurable outcomes.

Responsibilities

  • Develop and execute comprehensive audience segmentation and data driven strategies to maximize continuous reach of Kenvue brands category buyers.
  • Lead Media Agency team to utilize advance knowledge of the Ad tech ecosystem to exploit and execute precise and efficient programmatic media strategies.
  • Collaborate and influence Kenvue Media team to foster Media innovation as a critical part of Kenvue Media Planning (Connected TV, Digital Out of Home, Geo localized targeting, Retail Media, etc.
  • Countries in Scope: Southern Europe (SE), made up of more than 15 countries being mainly focused on Spain, France, Italy, but also supporting countries as Portugal, Greece or Romania.
  • Lead Retailer Data Projects, obtaining shoppers insights and deliver offsite targeting from strategy to execution.
  • Lead audience shaping and RETAIL data strategy, utilizing high-quality data to target FMCG buyers. Partner with top data providers, leveraging retail data from sources like brick-and-click stores and Amazon.
  • Elevate Media Agency performance, focusing on Digital and Data teams. Lead programmatic media campaigns and DSP strategy to align with marketing goals and KPIs. Enhance Programmatic Supply Path Optimization for better brand safety, trackability, and delivery quality.
  • Boost Contextual targeting by setting guidelines, finding partners, and integrating tactics into Digital Planning.
  • Streamline CRM Process among agency, Brand, and local teams, including frequent reporting. This includes loyalty programs and online promotions.
  • Increase Media Analytics adoption by establishing Digital Media Analytics Fundamentals with Brand and Country teams for better decision-making.

FAQs

What is the job title for this position?

The job title is Data Driven Media Manager - South Europe Cluster.

Where is the primary location for this job?

The primary location is in Madrid, Community of Madrid, Spain.

What are the main countries this role focuses on?

The main countries are Spain, France, and Italy, with support for Portugal, Greece, and Romania.

What type of experience is required for this position?

A minimum of 5 years of experience in Digital Marketing is required.

What level of education is necessary for this role?

A Bachelor’s degree in Marketing or a technical specialization is required.

Is fluency in multiple languages important for this position?

Yes, fluency in English is required, and knowledge of French and Spanish is highly valued.

What are the key responsibilities of the Data Driven Media Manager?

Key responsibilities include developing audience segmentation strategies, leading media agency teams, collaborating on media innovation, elevating media agency performance, and enhancing media analytics adoption.

What skills are emphasized for candidates applying for this position?

Candidates should have advanced skills in programmatic media campaigns, a strong understanding of the Ad tech ecosystem, and experience in retail media strategy development.

Are there any particular competencies the employer is looking for?

Yes, key competencies include strategic thinking, strong analytical skills, excellent communication abilities, a proactive approach, and a results-oriented mindset.

What benefits are included with this position?

Benefits include a competitive package, medical insurance, a pension plan, wellness programs, learning and development opportunities, employee resource groups, a flexible schedule in hybrid mode, and an on-site canteen.

Does Kenvue have an Equal Opportunity Employment policy?

Yes, Kenvue is proud to be an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any legally protected characteristic.

A new view of care 🤍

Manufacturing & Electronics
Industry
10,001+
Employees
2023
Founded Year

Mission & Purpose

Kenvue, formerly part of Johnson & Johnson, is a global consumer health company specializing in developing, manufacturing, and marketing trusted brands in personal care, over-the-counter pharmaceuticals, and other health-related products. Their ultimate mission is to enhance the well-being of people around the world by providing high-quality, innovative products that improve health and daily living. Their purpose revolves around empowering consumers to live healthier lives through reliable and effective health solutions.

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