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Digital Content Editor

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Primark

11d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Reading

AI generated summary

  • You should have 3-5 years in digital content, strong SEO skills, editorial instincts, an engaging writing style, analytics knowledge, and a collaborative, organized, proactive approach.
  • You will create trend-driven editorial content, optimize SEO articles, track performance, collaborate with teams, and ensure brand consistency while guiding assistants and coordinating international content.

Requirements

  • 3–5 years' experience in digital content writing/editing, ideally within fashion or lifestyle.
  • Excellent understanding of SEO, with a proven track record of writing content that ranks and performs.
  • Strong editorial instincts with an ability to spot trends and turn them into high-performing content.
  • A confident, engaging writing style with a strong grasp of Primark’s brand tone and what our customers want.
  • Basic understanding of digital analytics.
  • A collaborative, flexible approach – you’re just as comfortable working independently as you are brainstorming with a team.
  • Strong organisational skills, attention to detail, and an ability to juggle multiple projects at once.
  • A proactive mindset, ready to pitch ideas, try new formats, and use data to inform creative decisions.
  • Comfortable giving editorial feedback and mentoring junior writers when required.

Responsibilities

  • Create fast-turnaround editorial content in response to fashion trends and important trading moments
  • Have Click + Collect front of mind for new content ideas, focus on driving a high conversion rate through editorial and track the success of this content with the analytics team
  • Use insight tools and competitor analysis to identify reactive content opportunities that increase engagement and conversion
  • Write and optimise SEO-led articles, ensuring Primark ranks for high-value non-branded terms and is discoverable for key fashion and lifestyle searches
  • Contribute to the Click + Collect content strategy, creating editorial that drives conversion and supports commercial goals
  • Monitor and report on content performance, working with the analytics team to track success and apply insights to future content
  • Collaborate with digital trading and product teams to align content with launches, seasonal focuses and collection drops
  • Partner with the SEO team to input into keyword strategy and regularly add SEO content to the editorial calendar
  • Support editorial planning and pitch ideas for new article formats, seasonal features, and always-on content opportunities
  • Provide informal guidance to Digital Content Assistants, ensuring consistent tone and quality
  • Support international content coordination, checking in with regional teams to ensure alignment on key cultural moments and campaigns
  • Ensure consistency in tone, style and visual storytelling across platforms, working closely with Brand and Marketing teams to deliver a united voice

FAQs

What is the job title for this position?

The job title is Digital Content Editor.

What kind of environment will I be working in?

You will be working in a fast-paced environment.

What type of content will I be responsible for creating?

You will create reactive fashion content that supports the trading strategy and strengthens Primark's position in the fashion space.

How much leave do employees receive?

Employees receive 27 days of leave, plus bank holidays, and have the option to buy 5 additional days.

Is there a flexible working arrangement?

Yes, there is flexible working, including the opportunity for an early Friday finish.

How many years of experience are required for this role?

3–5 years' experience in digital content writing/editing is required, ideally within fashion or lifestyle.

Will I need to understand SEO for this position?

Yes, an excellent understanding of SEO with a proven track record of writing content that ranks and performs is essential.

What are some of the key responsibilities of this role?

Key responsibilities include creating fast-turnaround editorial content, writing SEO-led articles, collaborating with teams, and monitoring content performance.

Will I have the chance to mentor junior writers?

Yes, you will provide informal guidance to Digital Content Assistants and may offer editorial feedback when required.

How will success in this role be measured?

Success will be measured through content performance, engagement metrics, and conversion rates tracked in collaboration with the analytics team.

Can I apply if I don't meet all the criteria?

Yes, you are encouraged to apply even if you don't meet all the criteria, as the recruitment team can determine where your skills may fit in at Primark.

What should I do if I need reasonable adjustments during the recruitment process?

If you need reasonable adjustments or have accessibility requests, please contact your talent acquisition specialist for assistance.

Are background checks required for employment?

Yes, all offers of employment are subject to background checks, including right to work, reference, education, and for some roles, criminal and financial checks.

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Primark

Retail & Consumer Goods
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.