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Digital Marketing Specialist

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Deliveroo

30d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You should have media buying experience with platforms like YouTube and Meta, a track record in consumer campaigns, solid digital marketing knowledge, and strong communication skills.
  • You will manage digital campaigns, handle budget tracking, create media plans, report on performance, oversee timelines, and stay updated on industry trends for digital marketing strategies.

Requirements

  • Previous experience in media buying with Youtube, Smartly, Meta or Tiktok.
  • Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.
  • Solid knowledge of the digital marketing ecosystem and channels.
  • Basic problem-solving skills, structuring arguments well and finding solutions.
  • Strong communication and stakeholder management skills.
  • Basic quantitative analytical skills utilised for reporting and to set up tests/experiments.

Responsibilities

  • Platform Management - Oversee and engage in campaign and asset setups, budget management and tracking, pacing and performance checks and optimisations across platforms including Meta, Tiktok, Smartly, Pinterest, Snapchat, Reddit, Google Ads and DV360.
  • Planning & Forecasting - Responding to and supporting briefs across all verticals, including responsibilities such as producing media plans, contributing to and presenting responses, and forecasting to targets.
  • Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy.
  • Campaign Management - Oversee timelines and deliverables for campaigns, ensuring we track to meet forecasted live dates and managing expectations effectively.
  • Industry - Stay up to date on industry trends and best practices to understand opportunities to further evolve our digital marketing strategy.

FAQs

Do we support remote work?

Yes, we support remote work but in a hybrid format, requiring at least 3 days a week in the office.

What are the primary responsibilities of the Digital Marketing Specialist?

The primary responsibilities include overseeing campaign and asset setups, budget management, planning and forecasting, reporting on performance, managing timelines, and staying updated on industry trends.

What platforms will I be managing?

You will be managing campaigns across platforms including Meta, TikTok, Smartly, Pinterest, Snapchat, Reddit, Google Ads, and DV360.

Is experience in media buying required for this position?

Yes, previous experience in media buying with platforms such as YouTube, Smartly, Meta, or TikTok is required.

What qualifications are we looking for in the ideal candidate?

The ideal candidate should have a proactive attitude, be analytical and data-driven, possess strong communication skills, have experience in launching consumer-facing campaigns, and have basic quantitative analytical skills.

How does the company support employee well-being?

Deliveroo prioritizes employee welfare by offering various benefits including healthcare, well-being programs, parental leave, pensions, and generous annual leave allowances.

What is Deliveroo's mission?

Deliveroo's mission is to be the definitive food company by transforming the way the world eats, making food more convenient and accessible.

How does Deliveroo approach diversity and inclusion?

Deliveroo is committed to diversity, equity, and inclusion in all aspects of the hiring process and values the diverse backgrounds of its employees.

What type of marketing campaigns will I be involved in?

You will be involved in consumer-facing digital marketing campaigns, primarily focused on Paid Video and Paid Social channels.

Who will I report to in this position?

In this position, you will report to the Senior Digital Marketing Manager.

We’re a food company, aiming to be the food company. Fancy joining that mission?

Retail & Consumer Goods
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

Deliveroo is an online food delivery platform that connects customers with a wide range of restaurants and food establishments. Through their website and mobile app, customers can browse menus, place orders, and have their favourite meals delivered directly to their doorstep. Deliveroo's ultimate mission is to provide convenient and efficient food delivery services, giving customers access to a diverse selection of cuisines from local restaurants. Their purpose is to support restaurants and food vendors by expanding their reach and customer base, enabling them to thrive in the digital age and compete in the increasingly competitive food delivery market. Deliveroo aims to enhance the overall dining experience for customers while helping restaurant partners grow their business and adapt to evolving consumer preferences.

Culture & Values

  • Live and Breathe our Marketplace

  • Play to Win

  • Celebrate Difference

  • Champion Big and Small Innovations

  • Obsess about Operational Excellence

  • Be Curious and Intellectually Honest