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Director International Field Marketing & Events (m/f/d)

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SoSafe

12d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Berlin

AI generated summary

  • You need 5+ years in B2B field marketing, 3+ years in leadership, strong analytics, sales/marketing automation experience, and excellent English communication skills. Another EU language is a plus.
  • You will manage a team, develop marketing strategies, execute events, collaborate with sales, and analyze campaign results to enhance lead generation and brand awareness.

Requirements

  • 5+ years B2B experience delivering and accelerating sales pipeline through field marketing/ events
  • 3+ years in Leadership positions and ability to create, articulate and execute strategy and priorities with leadership, sales and wider marketing team as well as managing inter-team collaboration
  • Robust understanding of marketing to technology decision-makers incl. track record of successfully entering new markets
  • Experience partnering with the direct sales team and partnership teams, ensuring optimal pipeline coverage, acceleration, and alignment
  • Strong analytical skills with demonstrated capabilities in campaign measurement, analyzing and interpreting data
  • Experienced with sales and marketing automation, such as HubSpot and Salesforce
  • Outstanding English written communication and presentation skills (another EU language is a bonus)

Responsibilities

  • Manage and develop the existing team of experienced Field Marketing and Event Managers and coordinate brand awareness and lead gen campaigns on an international scope
  • Refine and expand our impactful regional and channel marketing strategy and lead your team towards an execution plan that builds brand awareness while also generating and accelerating pipeline for our focus regions
  • Experience building and executing to and through partner strategies including recruitment, enablement and demand generation
  • Steer the team towards developing and executing a broad range of integrated marketing programs including events, brand, vertical, and account-based marketing campaigns to support regional sales objectives
  • Work very closely together with the regional Sales/SDR VPs and Directors as well as Sales enablement and RevOps to set the right priorities for the respective regions according to the market needs
  • Partnering with the corporate communication and product marketing teams to develop integrated plans in the regions in line with the global strategy
  • Streamline tasks and responsibilities between your team and our central marketing functions and collaborating to agree on priorities for the region
  • Forecasting, measuring, analyzing and reporting campaign results to drive continuous improvement to ensure efficiency of the team and seeking to generate new global best practices through experimental efforts as well as new actions plans, leveraging the learnings to drive better lead generation conversion

FAQs

What is the main focus of the Director International Field Marketing & Events role?

The main focus is to manage a team of Field Marketing Managers and Event Managers to drive brand awareness, growth, and lead generation on an international scale.

What is the geographical scope of this position?

This position can be based fully remote from Germany, United Kingdom, Ireland, Portugal, Netherlands, France, or as a hybrid option at our HQ in Cologne or offices in various cities including Amsterdam, Berlin, Paris, or Lisbon.

What qualifications are required for this position?

Candidates should have 5+ years of B2B experience in field marketing/events, 3+ years in leadership roles, robust understanding of marketing to technology decision-makers, and strong analytical skills, among other qualifications.

What type of team will the Director be managing?

The Director will manage a team of 5 experienced Field Marketing Managers and 3 Event Managers.

Is a background in cybersecurity required for this role?

While a specific background in cybersecurity is not mentioned, experience in marketing to technology decision-makers is crucial.

What are the key responsibilities of this role?

Key responsibilities include managing and developing the marketing team, refining marketing strategies, executing integrated marketing programs, collaborating with sales and communication teams, and analyzing campaign results.

What are the benefits offered for this position?

Benefits include flexible hours, 33 vacation days, public transport subsidies, state-of-the-art technology, healthcare programs, and various other perks like pension schemes and corporate discounts.

What opportunities for professional growth does SoSafe offer?

SoSafe offers an environment committed to professional growth, including learning and development allowances, networking events, and other opportunities to take ownership of your work and career.

How can I contribute to the company’s mission as a Director in this role?

You can contribute by building and executing impactful marketing strategies that align with regional sales objectives, enhancing lead generation, and ensuring the consistent messaging of SoSafe's brand across regions.

Are there opportunities for networking and team-building?

Yes, there are opportunities for networking events and annual company off-sites to foster team building and collaboration.

SoSafe

Turn on your human firewall!

Technology
Industry
201-500
Employees

Mission & Purpose

As a Cyber Security Hero at SoSafe, you make the world a little better: Our Awareness Platform helps over 1,000 organizations build up their human firewall, thereby protecting themselves against costly cyberattacks. SoSafe is one of the fastest growing tech companies, and is already a leading provider of security awareness solutions in Europe. Backed by strong VC funding, we are looking for more motivated team players who will assist us with our ambitious mission. Are you interested in being a part of this exciting journey? Apply now!