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Director of Global Public Relations

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Marriott International

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • Berlin

AI generated summary

  • You need a Master's in PR or related field, 10+ years in global consumer brand PR, team and P&L management, strong media network, excellent communication skills, and fluency in English and another European language.
  • You will develop messaging, manage media relations, oversee press communications, lead the PR team, track metrics, handle crises, and enhance PR services for hotels while fostering strategic partnerships.

Requirements

  • Masters or higher degree in PR, communications, journalism or related field
  • At least 10 years of PR experience in consumer brand building (or equivalent PR agency experience with an in-depth lifestyle credentials), including global work
  • Previous extensive experience of team management across multiple markets
  • Previous solid experience of P&L management
  • Extensive experience in multiple stakeholder management in Communications & PR, including integration or consolidation communications
  • In-depth understanding of Brand and Corporate stakeholder and processes and, ideally, PR with experience in both
  • Extensive personal media network in Travel/Hospitality/Design/Lifestyle verticals
  • Excellent writing, communication and organizational skills
  • Knowledge of the media landscape (travel, design, architecture, lifestyle & luxury goods)
  • Native English speaker, fluency in at least one additional European language preferred
  • Track record of achieving significant growth in media traction and PR activities
  • Ability to form strong partnerships both in and outside of the organization.
  • Ability to work independently and to undertake supervisory responsibilities as needed.

Responsibilities

  • Develop talking points and briefing documents for brand spokespeople
  • Maintain and build relationships with global media – both B2C and B2B side of Travel, Hospitality and Lifestyle
  • Oversight of all outgoing press-releases and PR communications, responsible for the accuracy, integrity and efficiency of the content
  • Liaise with Marriott International team, explore further connection and joint PR opportunities with Marriott International and integrate in the annual PR plan
  • Collaborate with colleagues at Marriott to understand longer-term strategic opportunities and create a 3 year strategy
  • Share PR highlights and progress with internal and external stakeholders on a regular basis
  • Establish PR metrics and track measurement
  • Craft, monitor and maintain messaging for the brand spokespeople for social channels such as LinkedIn
  • Manage any crisis communications
  • Lead, train and develop current and future PR team and interns
  • Manage the PR team with comprehensive and clear development goals and plans for each team member
  • Review and critically assess all core PR tools & processes in place and build a strategy to improve those for greater efficiency
  • Deepen PR & Communication relationships with key accounts on the hotel side through in-depth review & evolution of the current set of PR services & activities
  • Maximize PR revenue by active acquisition of new clients and development of new PR products to offer to hotels

FAQs

Is this position based in a specific location?

This position is based either in the Design Hotels Berlin office or the London office.

What is the main focus of the Director of Global Public Relations?

The main focus is to lead the global PR strategy for the Design Hotels brand across all markets, increasing brand awareness and consideration among potential hotel owners and consumers.

How many team members will the Director oversee?

The Director will manage a team of 4 across multiple markets.

What is the required level of education for this position?

A master's or higher degree in PR, communications, journalism, or a related field is required.

How many years of experience in PR are needed for this role?

At least 10 years of PR experience in consumer brand building or equivalent PR agency experience is required.

Is international experience preferred for this role?

Yes, previous extensive experience working globally is strongly preferred.

What kind of media relationships should a candidate have?

Candidates should have extensive personal media networks within the Travel, Hospitality, Design, and Lifestyle verticals.

Will the Director be involved in crisis communications?

Yes, the Director will manage any crisis communications as part of the responsibilities.

What skills are necessary for this position?

Excellent writing, communication, and organizational skills are necessary, along with knowledge of the media landscape and the ability to form strong partnerships.

Is fluency in multiple languages required?

Native English is required, and fluency in at least one additional European language is preferred.

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Marriott International

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.