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Employer Brand and Recruitment Marketing Manager

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Twilio

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    People, HR & Administration
  • United Kingdom, +1
    Remote
  • Quick Apply

AI generated summary

  • You need 8+ years in employer branding/recruitment marketing, strong project management and communication skills, content creation experience, digital marketing expertise, and knowledge of specific global markets.
  • You will lead employer brand initiatives, manage recruitment marketing, collaborate with HR and marketing teams, develop engaging content, and utilize data to improve performance and drive brand awareness.

Requirements

  • Minimum 8+ years of relevant professional experience with 6 years of experience specifically in employer brand, recruitment marketing or corporate marketing with focused projects engaging tech talent globally.
  • Strong project management skills, excellent written and verbal communication, and a solid track record of delivering successful talent marketing campaigns and content.
  • Ability to work independently, influence and build effective working relationships in a fast paced environment.
  • Experience developing content for employee blogs, social media channels, and recruiting events.
  • Experience utilizing digital marketing techniques to attract high-quality candidates.
  • Must be fluent in English (written and verbal).
  • Video and photo editing.
  • Graphic design skills (Photoshop).
  • Experience using tools like Canva, Bitly, EveryoneSocial, Sprout Social, Google Analytics, Vimeo, Adobe experience manager or other content management tools.
  • Specific experience developing talent marketing plans for India, Colombia or Ireland talent markets.

Responsibilities

  • In this role, you’ll:
  • Lead and oversee employer brand initiatives and recruitment marketing campaigns, ensuring authentic communication of our employee value proposition and job opportunities.
  • Partner with HR, workforce planning, and talent acquisition to understand functional hiring plans and challenges and build strategies that align with the team's objectives.
  • Manage projects effectively by defining clear processes and documentation essential for the team's success and stakeholder management.
  • Partner with marketing and social media teams to ensure consistent, on-brand marketing communications and visual identity across all platforms.
  • Leverage data and technology to identify effective methods for managing and measuring performance, driving continuous improvement.
  • Manage agency and vendor partnerships effectively, ensuring they meet quality standards and deadlines.
  • Engage employee ambassadors to drive brand awareness and through our advocacy tool, content, and recruiting events.
  • Develop engaging content for various channels that showcases the company culture, employee stories, and career opportunities such as blogs, digital and print assets, videos, infographics, etc.
  • Stay updated on industry trends and best practices to keep strategies current and competitive.

FAQs

Do we support remote work?

Yes, this role is based remotely in Ireland or the UK.

What is the primary focus of the Employer Brand and Recruitment Marketing Manager position?

The primary focus is to amplify Twilio’s unique values, culture, and career opportunities to attract the best builders and enhance the candidate experience.

How many years of experience are required for this role?

A minimum of 8+ years of relevant professional experience is required, with at least 6 years specifically in employer brand, recruitment marketing, or corporate marketing.

Will I need to manage projects independently?

Yes, the ideal candidate should be able to work independently and manage projects effectively, defining clear processes and documentation for success.

Is there a requirement for specific skills in digital marketing?

Yes, experience utilizing digital marketing techniques to attract high-quality candidates is required.

What tools or software should I be familiar with for this position?

Familiarity with tools like Canva, Bitly, EveryoneSocial, Sprout Social, Google Analytics, Vimeo, Adobe Experience Manager, or other content management tools is desired.

Are there any specific markets of interest for talent marketing plans?

Yes, specific experience developing talent marketing plans for India, Colombia, or Ireland talent markets is desired.

What kind of content will I be expected to create?

You will develop engaging content for various channels, including blogs, social media, and recruiting events, showcasing company culture and career opportunities.

What is the company’s stance on diversity and inclusion?

Twilio is committed to being an equal opportunity employer and encourages applications from individuals of diverse backgrounds, experiences, and perspectives.

Does Twilio offer benefits such as health insurance and time off?

Yes, working at Twilio includes benefits such as competitive pay, generous time off, healthcare, parental and wellness leave, and a retirement savings program.

Should I have experience in video or photo editing for this role?

While it is not a strict requirement, experience in video and photo editing, as well as graphic design skills (e.g., Photoshop), is desired.

What is Twilio's approach to community engagement?

Twilio empowers employees to build positive change in their communities by supporting their volunteering and donation efforts.

Is fluency in English required for this role?

Yes, fluency in English, both written and verbal, is required.

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Twilio

Build the future of communications.

Telecommunications
Industry
5001-10,000
Employees
2008
Founded Year

Mission & Purpose

Twilio’s mission is to unlock the imagination of builders. We are the customer layer for the internet, powering the most engaging interactions companies build for their customers. We provide simple tools that solve hard problems, delivered as a developer-first cloud platform with global reach and no shenanigans pricing.

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