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International PR Manager | Perricone MD & Christophe Robin

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THG

11d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have 3+ years in PR, strong media contacts, excellent communication, and storytelling skills, proactive mindset, and ability to manage stakeholders and campaigns independently.
  • You will design PR strategies, drive media coverage, manage events, oversee budgets, and build media relationships while analyzing results to optimize initiatives in the beauty industry.

Requirements

  • Extensive experience in communications, including PR strategy, events management, and partnership execution. At least 3 years of experience.
  • Well networked with key press contacts.
  • Results driven and detail orientated with the desire to meet and exceed measurable performance goals.
  • Excellent communication skills, storytelling and writing skills with proven strong attention to detail & ability to adapt to brands tone of voice.
  • Ability to manage stakeholders at all levels, internally but also externally in the form of media on a global scale.
  • A collaborative mindset with the ability to work cross-functionally across teams to ensure alignment and connectivity
  • Excellent time management, organization skills and ability to set and meet deadlines.
  • Creative and innovative. A disruptive, out-of-the-box approach, consistently seeking innovative ways to engage audiences.
  • Proactive, dynamic and flexible mindset in a high-growth environment.
  • Honest with great integrity and a good team player.
  • Begins to think strategically on an annual basis, and not just a monthly.
  • Accountable- can run a full campaign or project with minor oversight from Senior leaders.

Responsibilities

  • Collaborate with all key stakeholders to design and implement PR strategies aligned with goals, including new store openings, exclusive brand launches, and seasonal activations.
  • Storytelling – identify and create compelling angles that drive coverage in target publications.
  • Grow brand awareness and reach amongst targeted audiences, through a comprehensive PR plan and outreach.
  • Orchestrate high-profile experiential events.
  • Management of campaign and activity calendars, planning, budgets and execution of projects such as press and launch events, press mailers and sample sends.
  • Build on existing relationships with key national and industry publications, broadcast and other channels to promote the brand, working with larger PR team to constantly build stronger media relationships.
  • Carry out press office activities including, but not limited to: creating press releases, submitting award submissions and attending press appointments.
  • VIP/Celebrity Gifting.
  • Strong understanding of the beauty/wellness industry including an awareness of brand competitor landscape and trends within the beauty world.
  • Tracking and reporting – responsible for the measurement and reporting of PR activity, hitting KPIs set by Senior Manager. Results driven and detail orientated with the desire to meet and exceed measurable performance goals. Providing insights to optimize future initiatives.
  • Responsible for analysing results as well as competitor activities (where necessary) via platforms we have access to (e.g. Roxhill, SEO Clarity, Pulsar etc).

FAQs

What is the main responsibility of the International PR Manager at THG Beauty?

The main responsibility of the International PR Manager is to lead impactful campaigns that elevate brand visibility and drive consumer engagement, including shaping International Press strategies, media outreach, and managing relationships with key premium publications.

What qualifications are necessary for this role?

Candidates should have extensive experience in communications, including PR strategy, events management, and partnership execution, with at least 3 years of experience. Additionally, strong communication, storytelling, and writing skills are essential.

How will my performance be evaluated in this role?

Performance will be evaluated based on the measurement and reporting of PR activities, hitting KPIs set by the Senior Manager, and analyzing results along with competitor activities.

What kind of events will I orchestrate in this position?

You will orchestrate high-profile experiential events, including press and launch events, press mailers, and sample sends.

Is experience in the beauty industry preferred?

Yes, a strong understanding of the beauty/wellness industry, including awareness of the competitor landscape, is required for this role.

What kind of development opportunities does THG offer?

THG offers access to bespoke development programs designed by their in-house L&D team and continued development through an upskilling program delivered in partnership with an industry-leading training provider.

How much annual leave do employees receive?

Employees receive 25 days of annual leave plus bank holidays, as well as additional benefits such as a day off on their birthday.

What kind of support is available for employee wellbeing?

Employees have access to virtual appointments with an in-house GP, an in-house CBT therapist, and a 24/7 Employee Assistance Programme provided by Bupa.

Are there any incentives for referring a candidate to THG?

Yes, employees can receive up to £1000 for referring someone who successfully passes their probation.

Is this role open to applicants from diverse backgrounds?

Yes, THG is committed to creating a diverse and inclusive environment and welcomes applications from all sections of the community.

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THG

Reinventing how brands digitally connect to consumers globally #WeAreTHG

Technology
Industry
5001-10,000
Employees
2004
Founded Year

Mission & Purpose

THG is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.