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Marketing Manager (12 months FTC)- Global Business Marketing- Europe

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TikTok

4d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You need strong B2B marketing skills, project management experience, knowledge of digital media, and expertise in multi-channel campaigns. Excellent communication and collaboration are essential.
  • You will manage B2B marketing campaigns, coordinate content creation, report data, and collaborate with cross-functional teams while staying current on digital media trends.

Requirements

  • You have a strong understanding of business to business (B2B) marketing, the advertising industry, and the tools and channels available to you to build effective marketing campaigns (social, email, web, media, etc.).
  • You will support the Marketing Communications Lead in the development and execution of multi-channel B2B Marketing Campaigns - to drive engagement and conversion of advertisers across our platform.
  • You have excellent Project Management skills, keeping project documentation up to date, keeping stakeholders up to date, reviewing data and reporting on the data.
  • You're a self-starter with a knack for managing projects independently and meeting deadlines in a dynamic environment. You know how to get stuff done!
  • Experience working across crossfunctional teams - Marketing, Sales, PR, Legal.
  • Can brief and coordinate the creation of long form written and video content with an agency.
  • You have a strong knowledge of the digital media landscape and are always staying current on what's trending on TikTok and in social media marketing.
  • Experience managing complex multi-channel campaigns at a global agency or in-house.
  • Strong project management experience and experience in managing B2B campaigns and creating B2B content.
  • A track record of collaborating effectively with stakeholders across an organisation.
  • Excellent communication skills, both written and verbal - bonus points if you have writing samples you can share.
  • Excellent time management and organisation skills.
  • Experience ideating and creating social media content including TikToks and LinkedIn posts.
  • Experience supporting and developing junior team members.
  • Some experience of B2B media publishers and experience partnering with them on paid media placements, including articles, podcasts, video content and more.

Responsibilities

  • You have a strong understanding of business to business (B2B) marketing, the advertising industry, and the tools and channels available to you to build effective marketing campaigns (social, email, web, media, etc.).
  • You will support the Marketing Communications Lead in the development and execution of multi-channel B2B Marketing Campaigns - to drive engagement and conversion of advertisers across our platform.
  • You have excellent Project Management skills, keeping project documentation up to date, keeping stakeholders up to date, reviewing data and reporting on the data.
  • You're a self-starter with a knack for managing projects independently and meeting deadlines in a dynamic environment. You know how to get stuff done!
  • Experience working across crossfunctional teams - Marketing, Sales, PR, Legal.
  • Can brief and coordinate the creation of long form written and video content with an agency.
  • You have a strong knowledge of the digital media landscape and are always staying current on what's trending on TikTok and in social media marketing.

FAQs

What is the duration of this position?

This is a 12-month Fixed Term Contract (FTC) role.

What team will the Marketing Manager be part of?

The Marketing Manager will be part of the Integrated Marketing Communications (IMC) team within the EUI Global Business Marketing (GBM) team.

What are the main responsibilities of the Marketing Manager?

The Marketing Manager will be responsible for managing multi-channel B2B marketing campaigns to drive engagement and conversion of advertisers across the platform.

What skills are required for this position?

Strong understanding of B2B marketing, excellent project management skills, experience with cross-functional teams, knowledge of digital media, and excellent communication skills are required.

Is experience in managing multi-channel campaigns necessary?

Yes, experience managing complex multi-channel campaigns at a global agency or in-house is a minimum qualification for this role.

Are there opportunities for career development in this role?

Yes, there is a preferred qualification for experience supporting and developing junior team members.

Will the Marketing Manager need to coordinate with any external agencies?

Yes, the Marketing Manager will need to brief and coordinate the creation of long-form written and video content with an agency.

What type of marketing channels should the Marketing Manager be familiar with?

The Marketing Manager should be familiar with channels such as social media, email, web, media, and more to build effective marketing campaigns.

Does TikTok prioritize diversity and inclusion?

Yes, TikTok is committed to creating an inclusive workplace and values the diverse skills, experiences, and perspectives of its employees.

Will the role involve reporting on campaign data?

Yes, the Marketing Manager will be responsible for reviewing data and reporting on the performance of campaigns.

Is prior experience in the advertising industry important for this position?

Yes, a strong understanding of the advertising industry is important for effective B2B marketing.

Are writing samples encouraged to be shared during the application process?

Yes, excellent communication skills are required, and candidates are encouraged to share writing samples.

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TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.