Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Manager

image

Upway

25d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Berlin

AI generated summary

  • You have 3+ years in consumer marketing, a strong academic background, exceptional communication skills in German and English, and thrive in a fast-paced, autonomous environment.
  • You will drive marketing strategy for DACH, manage budgets, plan campaigns, optimize SEO, oversee social media and influencer collaborations, and shape brand positioning for local impact.

Requirements

  • Strong academic background.
  • 3+ years in marketing, with proven success in driving demand in a consumer-focused environment.
  • Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment.
  • Hands-on approach, willing to dive into day-to-day execution while maintaining strategic oversight.
  • Creative and resourceful problem solver who can adapt to local nuances and understand emerging trends.
  • Exceptional communication skills, both written and verbal.
  • Fluency in German and English.
  • Based in Berlin - hybrid policy possible in the medium term.

Responsibilities

  • Demand Generation:
  • Own and drive the marketing strategy for DACH, ensuring alignment with local objectives.
  • Manage a 7-digit marketing budget, optimizing spend for maximum ROI.
  • Campaign Management
  • Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversion.
  • Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities.
  • Partnerships & Affiliates
  • Scope, negotiate and manage strategic partnerships to expand reach and drive customer acquisition.
  • Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations.
  • SEO
  • Develop and execute SEO strategies to improve organic search rankings, drive qualified traffic, and increase visibility across key search engines.
  • Conduct keyword research, optimize website content and structure, and collaborate with content, tech, and product teams to ensure best SEO practices are implemented across all digital touchpoints.
  • Social Media & Influencer Marketing
  • Oversee the strategy, execution and analyse results of social media initiatives, working closely with the Social & Content Associate to ensure content is creative, engaging, and aligned with brand goals.
  • Identify and collaborate with influencers to run campaigns that build awareness, trust, and engagement within the target audience.
  • Brand Building:
  • Own and shape the Upway brand’s positioning, ensuring it resonates strongly with local audiences while maintaining global brand consistency.
  • Implement and oversee CRM activations, using customer data to personalize messaging, improve customer retention, and create targeted campaigns.

FAQs

What is the location for this Marketing Manager position?

The position is based in Berlin.

What type of company is Upway?

Upway is a fast-growing startup focused on building the largest marketplace for refurbished e-bikes globally.

How many e-bikes has Upway refurbished in the past three years?

Upway has refurbished over 50,000 e-bikes in just three years.

What is the primary mission of Upway?

Upway's mission is to make e-mobility accessible to a wide range of people.

What key responsibilities does the Marketing Manager role include?

Key responsibilities include demand generation, campaign management, managing partnerships and affiliates, executing SEO strategies, overseeing social media and influencer marketing, and brand building.

How much is the marketing budget that the Marketing Manager will manage?

The Marketing Manager will manage a 7-digit marketing budget.

How many years of marketing experience are required for this role?

The role requires 3+ years of marketing experience.

What are the language requirements for this position?

Fluency in both German and English is required.

What benefits does Upway offer to its employees?

Benefits include a flexible work environment, stock options, a 15% discount on e-bikes from the shop, and opportunities for learning and growth.

What kind of work environment is Upway promoting?

Upway promotes a fast-paced, high-growth, and entrepreneurial work environment free of bureaucracy and slow processes.

image

Upway

Building the largest marketplace for reconditioned e-bikes, making electric mobility more affordable and reducing waste

Marketing & Advertising
Industry
51-200
Employees

Mission & Purpose

Upway is a company that specialises in providing digital marketing and communication solutions tailored to the needs of businesses. Their ultimate mission is to enhance the online presence and visibility of their clients through strategic digital strategies, including website development, SEO (Search Engine Optimisation), social media management, and online advertising campaigns. The purpose of Upway is to help businesses grow and succeed in the competitive digital landscape by delivering effective and innovative marketing solutions that drive traffic, increase brand awareness, and generate leads. They aim to achieve measurable results and foster long-term relationships with their clients by delivering personalised and impactful digital marketing strategies.