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Marketing Manager - Gaming

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Williams Racing

21d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need extensive marketing experience in sports or entertainment, plus exposure to partnerships, events, and content. A relevant qualification is a plus.
  • You will manage gaming marketing projects, collaborate with teams, oversee partner relations, support merchandise opportunities, ensure brand consistency, and represent the brand at events.

Requirements

  • Extensive experience working in Marketing in sports or entertainment - either inhouse or agency.
  • Ideally exposure across partnerships, events and content.
  • Relevant qualification in a related subject eg. Marketing/Business/Events/Communications would be a benefit

Responsibilities

  • Manage and supervise all gaming-related marketing projects and campaigns from beginning to end, ensuring alignment and effective cross-team collaboration, working to achieve shared brand, fan engagement and revenue objectives, and lead reporting and evaluation to inform future strategy
  • Engage the broad Williams Marketing team on delivery of all gaming-related promotional activity, including briefing and collaborating with the Content, Social, Fan Engagement, Events, Communications and Creative teams, as well as managing the requirements of esports players and other personnel
  • Manage the marketing aspects of relations with team partners, including proactive planning and delivery of collaborative campaigns, analytics and reporting, through collaboration with the Partnerships team and wider Esports team
  • Liaise with the Merchandise & Licensing team to leverage opportunities for gaming and esports products and retail to support the marketing strategy
  • Instil a professional, supportive and collaborative culture into team operations, contributing positively to an environment aligned on behaviours and practices, driven by the overall Williams brand and values
  • Ensure that correct processes, policies and behaviours are communicated and implemented throughout all team functions and related personnel
  • Liaise with third party agencies and suppliers, building strong working relationships and managing output
  • Attend events as required to represent the team, the brand, and manage on-site delivery of events and campaigns
  • Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all outputs

FAQs

What is the job title for this position?

The job title is Marketing Manager - Gaming.

What is the primary responsibility of the Marketing Manager - Gaming?

The primary responsibility is to deliver industry-leading marketing support to enhance the gaming and esports business for the Williams brand.

Who does the Marketing Manager report to?

The Marketing Manager reports to the Director of Esports.

Where will this role be located?

This role will split time between the offices in central London (Tottenham Court Rd) and Grove, Oxfordshire.

What types of marketing projects will the Marketing Manager oversee?

The Marketing Manager will manage gaming-related marketing projects and campaigns, ensuring alignment and collaboration across teams.

Will the Marketing Manager work with external partners?

Yes, the Marketing Manager will manage relationships with team partners and collaborate on campaigns.

Is experience in sports or entertainment marketing required?

Yes, extensive experience in marketing within sports or entertainment is required for this role.

Are there specific qualifications needed for this position?

A relevant qualification in Marketing, Business, Events, or Communications is beneficial, but not mandatory.

Does the company support diversity and inclusion?

Yes, Atlassian Williams Racing values diversity and inclusion and is an equal opportunity employer.

Will the Marketing Manager attend events?

Yes, the Marketing Manager will attend events as required to represent the team and manage on-site delivery of campaigns.

What kind of culture does the Marketing Manager need to instill in team operations?

The Marketing Manager should instill a professional, supportive, and collaborative culture that aligns with the overall Williams brand and values.

Will the Marketing Manager interact with third-party agencies?

Yes, the Marketing Manager will liaise with third-party agencies and suppliers, building strong working relationships to manage output.

Is the Marketing Manager responsible for evaluating the effectiveness of marketing strategies?

Yes, the Marketing Manager will lead reporting and evaluation to inform future marketing strategies.

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Williams Racing

Welcome to Williams Racing, competing in Formula One since 1977. #WeAreWilliams

Entertainment & Media
Industry
501-1000
Employees
1977
Founded Year

Mission & Purpose

Williams Racing is a renowned Formula 1 team with a rich history in motorsport, known for its competitive spirit and engineering excellence. The team's ultimate mission is to achieve success in Formula 1 by continuously pushing the boundaries of technology and performance. Their purpose is to innovate in the world of motorsport, delivering top-level racing performances while inspiring fans and contributing to the advancement of automotive technology.