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Marketing Manager - Hobby/Retail - Fanatics Collectibles

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Fanatics

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need a Bachelor’s in Marketing or related field, 3-5 years in marketing, strong UK sports knowledge, excellent communication skills, and experience in collectibles.
  • You will develop marketing plans, manage campaigns, collaborate on content creation, oversee events, build partnerships, and ensure budget alignment while driving sales growth in the UK market.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • 3-5 years of marketing experience in sports/entertainment or relevant consumer products, with a strong focus on the UK market.
  • Proven track record of delivering successful marketing campaigns.
  • Strong passion for and comprehensive knowledge of football, specifically the Premier League.
  • Self-confident, energetic, proactive, organized, highly detailed, and goal-oriented.
  • Strong influencing, communication, and interpersonal skills with a ‘can-do’ mindset.
  • Ability to work collaboratively and autonomously in a fast-paced team environment.
  • Proven ability to multitask, juggle multiple projects, and effectively determine priorities.
  • Experience working with an international, decentralized team.
  • Hands-on, pragmatic, and results-oriented.
  • Ability to think creatively and strategically while also being able to execute flawlessly.
  • Fluent in English.
  • Experience working in the UK market, particularly with Premier League-related initiatives.
  • Experience working for an international company.
  • Personal affinity with or direct experience in collectible sports and entertainment products.

Responsibilities

  • Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the UK market.
  • Manage all elements of consumer marketing/promotions, including consumer research and analysis, advertising, trade promotion, online marketing, financial analysis, and budget management.
  • Oversee and manage the successful creation of Digital commercials from script to broadcast/ execution.
  • Work closely with the Social Media Manager to produce engaging content for Topps’ social media channels, including influencer marketing, to increase the reach and engagement of our collections.
  • Collaborate with creative teams to produce compelling content for social media, ensuring alignment with brand guidelines and marketing objectives.
  • Create and develop relationships with high-profile partners such as football governing bodies, Premier League clubs, and brand partners.
  • Manage new licenses and contract renewals with professional football clubs in the UK.
  • Explore new opportunities to work with brand partners and organizations to extend the reach of all collections, including promotion, sampling, and mutually beneficial competitions.
  • Organize and execute successful large-scale audience-focused events across multiple cities in the UK.
  • Develop project teams and outline critical paths, timelines, and deliverables to ensure timely and effective execution of marketing initiatives.
  • Accurately manage the promotional and advertising spend for each collection, ensuring alignment with the budget.
  • Work with sales teams in the UK to develop retail plans for each product, ensuring maximum market penetration and sales growth.
  • Collaborate with internal and external teams, including agencies and suppliers, to execute marketing activities effectively.
  • Manage PR, online, and media agencies to develop cost-effective ideas that promote the company and its products.

FAQs

What is the primary responsibility of the Marketing Manager for Fanatics Collectibles?

The primary responsibility is to drive the growth and visibility of Topps’ Sport and Entertainment collectibles in the UK market by developing and executing marketing strategies, managing partnerships, and promoting products across various channels.

What qualifications are required for this position?

A Bachelor's Degree in Marketing, Business Administration, or a related field is required, along with 3-5 years of marketing experience in sports/entertainment or relevant consumer products, preferably with a focus on the UK market.

Is previous experience in the Premier League important for this role?

Yes, a strong passion for and comprehensive knowledge of football, specifically the Premier League, is essential for success in this role.

How much experience should the ideal candidate have in marketing?

The ideal candidate should have 3-5 years of marketing experience in sports/entertainment or relevant consumer products.

Will the Marketing Manager be expected to work with external agencies?

Yes, the Marketing Manager will collaborate with internal and external teams, including agencies and suppliers, to effectively execute marketing activities.

What skills are essential for this role?

Essential skills include strong influencing, communication, and interpersonal skills, along with the ability to work collaboratively, multitask, and think creatively.

Are there specific responsibilities related to budget management in this role?

Yes, the Marketing Manager will accurately manage promotional and advertising spending for each collection, ensuring alignment with the budget.

Will the individual in this role have opportunities to manage partnerships with sports organizations?

Yes, developing relationships with high-profile partners such as football governing bodies, Premier League clubs, and brand partners is a key responsibility.

Is experience with collectible sports products preferred for this position?

Yes, a personal affinity with or direct experience in collectible sports and entertainment products is preferred.

What type of events will the Marketing Manager be responsible for organizing?

The Marketing Manager will organize and execute successful large-scale audience-focused events across multiple cities in the UK.

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Fanatics

Technology
Industry
10,001+
Employees

Mission & Purpose

Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.