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Marketing & Social Media Manager (m/w/d)

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Frankfurt

AI generated summary

  • You must have a degree in Marketing or related field, experience in hospitality marketing, strong digital marketing skills, creativity, and fluency in German and English.
  • You will develop and execute marketing plans, manage campaigns, optimize online channels, implement SEO and digital strategies, and coordinate social media and influencer collaborations.

Requirements

  • Erfolgreich abgeschlossenes Studium oder Ausbildung im Bereich Marketing, Kommunikation oder einem vergleichbaren Feld.
  • Mehrjährige Berufserfahrung im Marketing, idealerweise in der Hotellerie.
  • Fundierte Kenntnisse im digitalen Marketing, insbesondere SEO, Social Media & Content-Marketing.
  • Kreativität und Gespür für Markenkommunikation.
  • Fließende Deutsch- und Englischkenntnisse in Wort & Schrift.

Responsibilities

  • Strategisches Marketing & Kommunikation
  • Entwicklung & Umsetzung eines ganzheitlichen Marketingplans inkl. Budgetplanung.
  • Positionierung des Hotels sowie der gastronomischen Outlets durch zielgerichtete Marketingmaßnahmen.
  • Planung, Organisation und Durchführung von Werbekampagnen, Fotoshootings und PR-Aktivitäten.
  • Pflege von Pressekontakten & Erstellung von Pressemitteilungen.
  • Zusammenarbeit mit Agenturen und internen Abteilungen.
  • Digital Marketing & Social Media
  • Pflege & Optimierung aller internen und externen Online-Kanäle (z. B. Marriott.com, Social Media, externe Websiten).
  • Umsetzung & Steuerung von SEO-Kampagnen, Paid-Advertising und digitalen Marketingprojekten.
  • Entwicklung & Umsetzung einer kreativen Social Media Strategie inkl. Redaktionsplan.
  • Betreuung & Steuerung von Influencer-Kooperationen sowie Content-Marketing-Strategien.
  • Durchführung interner Social-Media-Schulungen.

FAQs

Is this position fully remote?

No, the Marketing & Social Media Manager position is not located remotely; it is based at the Frankfurt Marriott Hotel.

What kind of onboarding program is offered for new hires?

We offer a targeted onboarding program and the "Be our Guest" program, along with personal accommodations for your start.

Are there opportunities for professional development?

Yes, we provide a wide range of internal and external training, individualized development plans, excellent advancement opportunities, and transfer possibilities to our sister hotels.

What are some benefits of working at the Frankfurt Marriott Hotel?

Employees enjoy Christmas and vacation bonuses, discounted parking, appreciation bonuses, a "Refer a Friend" program, asset-building services, discounted employee stays, and F&B discounts at over 8,500 Marriott Hotels worldwide.

What qualifications are required for this position?

A completed degree or training in marketing, communication, or a comparable field, along with several years of professional experience in marketing—ideally in the hospitality sector—is required.

Is proficiency in languages necessary for this role?

Yes, fluent German and English skills, both spoken and written, are required for this position.

What does the role entail in terms of digital marketing and social media?

The role includes maintaining and optimizing all internal and external online channels, implementing and managing SEO campaigns, developing a creative social media strategy, and overseeing influencer collaborations and content marketing strategies.

Who can I contact if I have questions about the application process?

If you have any questions, you can reach out to Anke Wehmeier at recruiting.frankfurt@marriotthotels.com.

What is the company’s stance on diversity and inclusion?

Marriott International promotes equal opportunity and is committed to a diverse workforce and an inclusive culture where individuals are valued regardless of differences such as disability, origin, religion, sexual orientation, or other legally protected grounds.

What types of marketing activities will I be responsible for?

You will be responsible for strategic marketing and communication, including developing and executing a comprehensive marketing plan, positioning the hotel and its outlets, and organizing promotional campaigns and PR activities.

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.