FAQs
What is the job title for this position?
The job title is Product Marketing Specialist.
What are the main responsibilities of the Product Marketing Specialist?
The main responsibilities include supporting product marketing strategies, defining customer value propositions, driving sales efficiency, producing technical and promotional materials, conducting competitor analysis, and supporting the annual marketing and communication plan development and execution.
What qualifications are required for this role?
Qualifications include 2 to 5 years of proven experience in industrial automation, a degree in Automation Engineering, Electronic/Electrical Engineering or equivalent, knowledge of Industrial Automation Products (especially Drives, Motors, and PLC), experience in B2B marketing, and strong communication and strategic thinking skills.
Who does the Product Marketing Specialist report to?
The Product Marketing Specialist reports to the Marketing Manager.
Is experience in industrial automation necessary for this position?
Yes, 2 to 5 years of proven experience in industrial automation is required for this position.
What is the work environment like in terms of teamwork?
The position requires strong collaboration and communication with both internal and external stakeholders.
What language proficiency is necessary for applicants?
Applicants must be fluent in English, both written and spoken.
What are ABB's core values?
ABB's core values include care, courage, curiosity, and collaboration, along with a focus on diversity, inclusion, and equal opportunities.
Where can I learn more about ABB and its global impact?
You can learn more about ABB and the impact of its solutions across the globe by visiting www.abb.com.
Is there a focus on market research in this role?
Yes, the role includes tracking and providing management with market research and analysis results to inform them of new growth opportunities or existing gaps.