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Senior International Brand Marketing Manager

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HubSpot

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Berlin, +23
    Remote
  • Quick Apply

AI generated summary

  • You should have 8+ years in brand marketing, expertise in social media, partnerships, and paid media, strong analytical skills, and knowledge of the UK, FR, DE, and AU markets.
  • You will enhance brand awareness in key markets through advertising, collaborate on campaign strategies, optimize media placements, provide creative feedback, and innovate outreach methods.

Requirements

  • Ideally 8 years of experience as an individual contributor in a brand marketing role at an agency or in-house
  • Are passionate about brand advertising and partnerships and developing head-turning work for the UK, FR, DE, and AU markets
  • Are knowledgeable about social media, influencer marketing, and paid media and their impact on brand awareness and consideration goals
  • Consistently deliver results, exceeding/overperforming against key brand metrics like raising awareness and consideration
  • Working with external vendors, like agency partners and creators, and have a proven track record of collaborating with them to build successful demand campaigns
  • Have experience creating strategic and tactical briefs for agency partners, creators, and internal teams
  • Are familiar with paid media channels and developing paid media strategies along with internal teams and agency partners
  • Have experience managing partnerships and activations and building long-term programs that help increase brand awareness, sentiment, and consideration
  • Are able to set campaign goals, analyze campaign data to make optimizations, and report on campaign success and brand health metrics
  • Are naturally curious and have a drive to learn more
  • Are able to communicate ideas and decisions clearly across teams and to leadership
  • Have thorough knowledge of the UK, FR, DE, and AU advertising and media landscape and have lived and worked in at least one of those regions
  • EN is required, FR and DE language skills are a plus

Responsibilities

  • Be responsible for increasing awareness and consideration of HubSpot and its core products through brand advertising, activations, and partnerships in the UK, FR, DE, and Australia
  • Work closely with the global brand team and creative partners to shape global campaign strategy and create assets that are contextually relevant to local markets
  • Work with the paid media team and media partners to develop media strategy and recommend placements that will break through and reach our target audience
  • Develop and review positioning and copy aimed at awareness and consideration
  • Become a product and audience expert, understanding our audience’s pain points and how HubSpot helps solve them
  • Work cross-functionally with regional marketing teams to transcreate work and hit awareness goals
  • Provide creative feedback to internal and external partners in a way that is clear, empowering, and empathetic
  • Bring new ideas on how the HubSpot brand can reach our audience in new, breakthrough ways that turn heads and capture outsized attention

FAQs

What is the primary responsibility of the Senior International Brand Marketing Manager?

The primary responsibility is to raise awareness and consideration for the HubSpot brand and its products in key global markets through brand advertising, activations, and partnerships.

What markets will the Senior International Brand Marketing Manager focus on?

The focus will be on the UK, France (FR), Germany (DE), and Australia (AU).

What type of experience is required for this role?

Ideally, candidates should have at least 8 years of experience as an individual contributor in a brand marketing role, either at an agency or in-house.

Are language skills required for this position?

English is required, and proficiency in French (FR) and German (DE) language skills is a plus.

What kind of collaboration is expected in this role?

The role requires close collaboration with global brand teams, creative partners, media teams, and regional marketing teams to shape campaign strategies and create contextually relevant assets.

What kind of education or background might be helpful for this role?

A background in brand marketing, advertising, media strategy, or a related field would be beneficial.

Will the role involve working with external partners?

Yes, the role involves working with external vendors, such as agency partners and creators, to build successful demand campaigns.

Is there a focus on measuring the effectiveness of campaigns?

Yes, the role involves evaluating and managing partnerships and activations, as well as measuring their effectiveness in the region.

How does HubSpot view the importance of diversity and inclusion for applicants?

HubSpot is committed to creating a diverse and inclusive workplace and encourages candidates from all backgrounds to apply, highlighting their proactive approach to addressing potential barriers for candidates.

What is the company culture like at HubSpot?

HubSpot values flexibility and connection, fostering a culture that empowers employees to do their best work, and has been recognized for its award-winning culture by multiple organizations.

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HubSpot

The easy-to-use CRM to scale your business.

Technology
Industry
1001-5000
Employees
2006
Founded Year

Mission & Purpose

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. HubSpot was named Glassdoor’s #4 Best Place to Work in 2021, and our award-winning culture has been recognized by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code. HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Paris, France; Bogotá, Colombia; Ghent, Belgium; San Francisco, CA; Portsmouth, NH; London, UK; Toronto, Canada.