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Senior Paid Social Media Buyer (Remote in Uk)

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PetLab Co.

12d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You have 3-5 years in DTC Paid Social, managing $1M+/mo. You're data-driven, thrive in fast-paced environments, own projects, and excel in communication and organization.
  • You will analyze data, develop strategies, execute campaigns, and collaborate with creative teams to optimize performance and drive e-commerce results in paid social media.

Requirements

  • 3 – 5 Years in DTC Paid Social – Managing $1M+ per month hands-on yourself in ad spend primarily on Facebook, Instagram and TikTok… bonus points for Snap and Pinterest.
  • Full Funnel Direct Response E-com Performance Marketer – Heavy exposure to direct response marketing in e-com context spanning strategy, media, creative and conversion
  • Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
  • Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with lots of ambiguity wherein conditions can change rapidly
  • Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
  • Systems-Oriented – Strong organizational skills and with a knack for creating order out of chaos with highly organized systems that deliver sustained success
  • Exceptional Communicator – A perceptive listener who quickly synthesizes info and can formulate a methodical action plan that can be clearly articulated verbally and in writing

Responsibilities

  • You’re not only fantastic at the technical of paid social, but also great at direct response performance e-commerce marketing – meaning, you can identify the biggest audience opportunities and quickly capitalize on them by formulating an effective media strategy, directing the creative team on the best hooks, angles, and messaging, and maximize the opportunity by collaborating with the CRO team to create and optimize the necessary web conversion funnels.
  • You’re extremely analytical with the ability to quickly detect patterns in data…
  • You’re deeply experienced in the nuances of direct response video ads…
  • You have a knack for collaborating with creative teams to get the video ads just right…
  • You know how to synergize ads with congruent landing pages to maximize CVR and AOV…
  • You’re completely addicted to crushing it in paid social and can’t get enough of it…
  • Here’s An Approximate Breakdown Of How You’ll Spend Your Time While Taking Full Ownership Of Your Ad Spend, Revenue And CPA / ROAS Targets
  • 25% on Analysis – Diving into campaign / ad set / ad / experiment data across various dimensions (geo, placement, etc.) to pinpoint actionable insights to inform strategy
  • 25% on Strategy – Identifying new opportunities to launch, existing campaigns to scale, trends to capitalize on, new buying/optimization strategies to test, etc.
  • 25% on Execution – Hands-on inside the paid social accounts, configuring, managing, monitoring, optimizing, and troubleshooting your campaigns / ad sets / ads / experiments
  • 25% on Creative – Summarizing performance data for the creative team to facilitate rapid iterations on new creative tests and building creative briefs on new ideas you want to test

FAQs

What is the job title for this position?

The job title is Senior Paid Social Media Buyer.

Is this position remote?

Yes, this position is remote in the UK.

What is the salary range for this role?

The core compensation ranges from £50,000 to £80,000, including base salary and bonuses.

What type of experience is required for this role?

Candidates should have 3 to 5 years of experience in DTC Paid Social management, specifically managing $1M+ in monthly ad spend.

Which social media platforms will I be managing?

You will primarily manage Facebook, Instagram, TikTok, Snap, and Pinterest.

What is the #1 objective of this role?

The #1 objective is to deliver consistent, profitable scale.

What kind of team culture can I expect at PetLab Co.?

The culture is fast-paced, data-driven, and collaborative with a focus on learning and having fun.

Will I have any autonomy in this role?

Yes, you will have refreshing autonomy to figure out how best to deliver against your objectives.

How will my time be divided in this role?

Approximately 25% of your time will be spent on analysis, strategy, execution, and creative collaboration.

What benefits are offered to employees?

Benefits include health care, generous annual leave, flexible working hours, a pension scheme, learning and development budget, and more.

Will I report directly to someone?

Yes, you will report to Jesper Mansson, the Head of Paid Media at PetLab Co.

Is there an emphasis on data-driven decision-making in this role?

Absolutely, a data-driven approach is crucial for success in this role.

What kind of marketing experience is preferred?

A strong background in direct response performance marketing is highly preferred, especially in e-commerce contexts.

Are there opportunities for professional development?

Yes, there is a generous learning and development budget to support continuous growth.

Does PetLab Co. support diversity and inclusion?

Yes, PetLab Co. is committed to diversity and inclusion and encourages applications from candidates of all backgrounds.

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PetLab Co.

We’re PetLab Co. A company built for pet owners, by pet owners.

Manufacturing & Electronics
Industry
51-200
Employees
2018
Founded Year

Mission & Purpose

PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet. At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free. For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective... That’s why we NEVER cut corners.