Shopper Marketing Manager- Gulf Countries

Kenvue

Jan 3

Applications are closed

Job
Full-time
Senior Level
Sales & Business Development
Marketing
Dubai

Requirements

Required Qualifications
· Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
· Minimum of 5-8 years of experience in shopper marketing, trade marketing, or a related role within the consumer goods or health industry.
· Proven track record of developing and executing successful shopper marketing campaigns.
· Strong analytical skills with the ability to translate data into actionable insights.
· Excellent communication, negotiation, and presentation skills.
· Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
· Proficiency in digital marketing and e-commerce strategies is a plus.
· Arabic Language is a plus.

Responsibilities

Category:
Incorporate category insights and learnings into Gulf Countries plans, rolling out and tracking Category Management solutions
Analysis of category data –Nielsen and STT per brand and EPOS customer analysis to identify opportunities & develop Execution plans to drive OKRS: Sales, Market Share, Share of TDP & Perfect Store Metrics.
Prepare & present Category Country reviews in GCC Performance Review
Customers:
To work in partnership with key customers & Distributor KAMs
Project Management of Customer Category Initiatives through the execution
To clearly define a role and way of working using a clear contact strategy collaboratively with Kenvue Cross-functional leads
In-store / shopper-facing:
In conjunction with the GCC Shopper, Commercial team &Distributor partners, leads execution of regional guidelines ensuring Presence, Prominence & Perfect Store Metrics are achieving target
Develop & ensure the implementation of regional activity calendar on Tiered activations tied to local country media and marketing strategy.
Ensure the implementation of any direct to shopper/consumer communications in- store
Lead Distributor partners to deliver Execution Excellence of perfect store guidelines
Deliver in-store POP Innovation projects with customers
Deliver brand key account and national promotions plan and measurement
Business Planning & Promotions
Support development of GCC annual BP in line with RAMET plans and guidelines.
Ensure promotional volumes are adequately forecasted through S&OP, costed appropriately and tracked by Country.
Ensure promotions are analyzed, and monthly trackers of promo adherence and closeout reports are implemented in each distributor.
Manage promotor scheduling, training and execution, including making selling tools readily available (leaflets, samples, testers)
Category Insight:
Deliver new shopper insight-based actions that deliver against customer and Kenvue brand growth objectives
Capture local market insights & requirements to ensure relevance for local consumers/customers
Brand:
Input Category & in-store thinking into major NPI launch plans around the POP drivers, e.g. Ranging, Display, In-store shopper communication.
Lead regional Brand Activation Reviews with Commercial & Distributor Partners (KAMs) to ensure National Plan execution
Ensure tailored Perfect Store Guidelines & Promotional strategy is executed accordingly to plan & target.
Measure promotional performance delivers optimal impact on OKRs.
Budget Management
Monitor and report on budget performance, making adjustments as necessary to achieve objectives.
Team Leadership & Development
Lead the Brand Activation Manager/Trade marketing team who are embedded within GCC distributors, ensuring a productive and collaborative relationship with the RAMET cluster partners.

FAQs

What is the primary location for the Shopper Marketing Manager position?

The primary location for the Shopper Marketing Manager position is Dubai, UAE.

Who does the Shopper Marketing Manager report to?

The Shopper Marketing Manager reports to the GCC Head of Execution Excellence.

What is the travel requirement for this role?

The travel requirement for this role is approximately 30%.

What qualifications are required for this position?

A Bachelor's degree in marketing, Business, or a related field is required, with an MBA preferred.

How many years of experience is required for this role?

A minimum of 5-8 years of experience in shopper marketing, trade marketing, or a related role within the consumer goods or health industry is required.

Is proficiency in Arabic a plus for this position?

Yes, proficiency in Arabic is considered a plus.

What are the key responsibilities of the Shopper Marketing Manager?

Key responsibilities include developing and executing shopper marketing strategies, analyzing category data, managing customer category initiatives, and leading in-store execution.

Does this position offer opportunities for learning and development?

Yes, the position offers learning and development opportunities.

Are there specific benefits offered to employees in this role?

Yes, the role includes a competitive total rewards package, paid company holidays, paid vacation, and volunteer time, among other benefits.

What skills are important for the Shopper Marketing Manager role?

Strong analytical skills, excellent communication, negotiation and presentation skills, and proficiency in digital marketing and e-commerce strategies are important for this role.

Kenvue

A new view of care 🤍

Manufacturing & Electronics

Industry

10,001+

Employees

2023

Founded Year

Mission & Purpose

Kenvue, formerly part of Johnson & Johnson, is a global consumer health company specializing in developing, manufacturing, and marketing trusted brands in personal care, over-the-counter pharmaceuticals, and other health-related products. Their ultimate mission is to enhance the well-being of people around the world by providing high-quality, innovative products that improve health and daily living. Their purpose revolves around empowering consumers to live healthier lives through reliable and effective health solutions.