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Social Media Manager

  • Job
    Senior (5-8 years)
  • Media & Journalism
  • Manchester
  • Quick Apply

AI generated summary

  • You need experience managing social media strategies with a track record of leading large organisations. Delivering campaigns from concept to evaluation, negotiating contracts, and growing engagement and revenue is essential. Be adaptable, influential, and data-driven to succeed.
  • You will lead a team, manage social media budgets, drive engagement and growth, collaborate with various departments, analyze data, and stay on top of industry trends to ensure JD Sports Fashion's social media content is top-notch and effective.


  • Experience within a social media role at a management level is essential.
  • Track record of leading on social media strategy for a large organisation.
  • Experience managing large social media budgets, ensuring a return on investment for the business.
  • Ability to grow and develop social media accounts in terms of engagement and revenue using data analysis.
  • Exceptional functional competence and confidence.
  • Experience with contract negotiations and on-boarding of new platforms at scale.
  • Capable of delivering a full social media campaign from concept to creation to evaluation.
  • Adaptable to a changing environment and tactics.
  • Formulation of social media strategies to support multichannel
  • The ability to influence an organisation in a fast moving environment.


  • Work closely with a variety of stakeholders within the department, such as, Third Party Brand, Influencer and Activation Teams, Studio, Paid Social – to ensure social media content offers distinction, is delivered on time, is relevant to the consumer and executed to the best possible standard on a platform-by-platform basis.
  • Work to key KPIs in terms of growth, engagement and quality of output as set out by Social Lead
  • Responsible for team development, setting KPIs, targets and plans – and ensuring these are achieved through motivating and engaging the team.
  • Managing a team of Senior Execs, Execs and Assistants to ensure workload is distributed evenly, push through projects and deliver key initiatives on time through the use of project management tools.
  • Liaise with key stakeholders within the business on key initiatives including but not limited to: buying, merchandising, content and offline marketing teams
  • Responsible for the day-to-day management & allocation of JD UK social media budget across JD Sports and JD Football channels
  • Ensuring that the social media team take a data-led approach to content / platform performance
  • Responsible for team hitting traffic KPIs such as revenue, sessions and COS. Background in this field is essential.
  • Work closely with social lead on a channel-by-channel strategy approach, ensuring this is followed through and developed across multiple accounts. Including reactive strategy.
  • Work closely with social lead and suppliers on channel innovation ensuring JD are at the forefront of any new functionality.
  • Ensure incentives and JD single customer view proposition is maximized by working closely with the senior social exec in this field.
  • Have a ‘helicopter view’ of all current JD own brand and third party brand campaigns ensuring the team are responding and taking action where necessary.
  • Work closely with level peers including Social Media Analyst and Community Manager to ensure work is happening collaboratively and all communication is fluid across the team.
  • Work with social lead on ensuring regular and standardized reporting is provided both across the team and further within the department.
  • Attend events and represent the business when necessary, ensure the appropriate content is captured and uploaded for all relevant social platforms.


What is the main purpose of the Social Media Manager role?

The main purpose of the Social Media Manager role is to execute best Social Media practise and strategy across ID UK social channels, with a focus on data-driven approaches and creative content optimization.

What skills are necessary for this role?

Skills necessary for this role include expert knowledge of all main social media channels, strong community management abilities, experience with organic growth strategies, and proficiency in content creation.

What is the work environment like for a Social Media Manager?

The work environment for a Social Media Manager is fast-paced and constantly changing, requiring the ability to adapt to evolving business and market conditions.

What are the main responsibilities of a Social Media Manager?

The main responsibilities of a Social Media Manager include managing a team of social media execs/assistants, overseeing day-to-day social media requirements, and developing innovative social campaigns.

How important is creativity in this role?

Creativity is extremely important in the Social Media Manager role, as it is essential for optimizing organic and community content and driving engagement on social media channels.

Retail & Consumer Goods

Mission & Purpose

JD Sports is a prominent UK-based retail company specialising in sportswear, athletic footwear, and related accessories. Their ultimate mission is to provide customers with a comprehensive range of top-quality sportswear brands, sneakers, and sports-related fashion items. JD Sports' purpose revolves around enabling individuals to pursue an active and healthy lifestyle by offering them the latest and most stylish sportswear options, catering to their athletic and fashion needs.