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Sr Customer Mktng Supervisor

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Honeywell

2mo ago

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing
  • Gurgaon

AI generated summary

  • You need a Master’s in communications/marketing, 10-12 years in commercial marketing, expertise in multi-channel tactics, strong analytical skills, and experience with relevant tools and project management.
  • You will develop marketing plans, manage brand messaging, create content, execute demand generation programs, analyze campaign performance, optimize budgets, and enhance customer engagement strategies.

Requirements

  • Master’s degree in communications or marketing.
  • 10-12 years of dedicated marketing experience with commercial end user marketing.
  • Deep understanding of entire Multi Channel marketing mix and tactics and how to align with business growth targets and marketing automation processes.
  • Experienced in PowerPoint, Canva, Adobe Experience Manager, Marketo and SFDC or similar tools.
  • Strong written and verbal communication skills.
  • Proven track record in planning, leading, and executing Multi Channel Marketing initiatives with measurable results.
  • Project management expertise with Vendor and Agency management experience.
  • Data-driven marketer with strong analytical mindset and ability to complement creative solutions in order to deliver business objectives and innovative, winning campaigns.
  • Inspiring People leader and a Hands-on Team player who thrives in a matrixed organization, able to take direction and progress.

Responsibilities

  • Annual Operations Plan: Develop a comprehensive marketing & communications plan for Building Automation India region that aligns with global directives & meets regional business strategies and objectives.
  • Customer Communication: Define LOB specific Target Customer Personas and develop Full-Funnel Marketing Campaigns leveraging most potent touchpoints to influence Decision Journey. Own NPI Launch Communication and Support Offer Management with Launch Commercialization. Design NPI Focused Full-Funnel Campaigns to deliver Marketing Generated Pipeline & Revenue. Drive Optimal Digital Mix in overall Marketing Communication efforts.
  • Brand Management: Develops & Owns Brand Messaging and Positioning Architecture for all BA India LOBs. Develops LOB specific key differentiators and focus. Owns and manages brand awareness, perception and governance. Manage Honeywell brand in the region, represent Building Automation business marketing communications in ONE Honeywell initiatives.
  • Content Development: Leverage global marketing messaging, create compelling regional/ local contents and produce the relevant marketing Digital & Offline assets. Develops content based on Outcome and Feature, Benefit Value propositions in close partnership with Offer Management and Channel Marketing. Owns & Implements Corporate Copy Style guidelines. Vertical focused Customer Presentations / collaterals.
  • Demand Generation: Develop & Execute Impact-driven, multi-platform demand generation programs to constantly improve Key-Opinion-Leader engagement, Customer acquisition, retention, advocacy, and loyalty.
  • Planning and implementing online and offline marketing activities including Road shows, Trade Association Partnership, Partner Conferences, Events, website, SEO/SEM, paid media demand generation etc.
  • Leverage sales and marketing automation tools and processes, plan and execute regional and in-country automated leads generation and conversion campaigns, and support sales and marketing funnel expansion.
  • Owns Lead to Revenue process from Inquiry to MQL to SAL to WIN.
  • Owns Virtual & Real-world events calendar to optimize Customer & KOL engagements.
  • Develop and execute ABM strategies for Critical / Key Accounts
  • Analytics & Optimization: Creates data gathering strategy to pull critical analytics from platforms to support campaign efforts.
  • Track marketing KPIs and drive Marketing Channel optimize programs
  • Track campaign level performance and aggregate LOB > GBE > SBU > SBG reports. Analyze data to optimize campaign efforts and improve Return On Marketing Investment (ROMI).
  • Marketing Operations Management: Drive and implement digital marketing and communications strategies, and deliver the integrated marcom plan on budget, on quality and on time with the accountability on marcom ROI. Manage the regional marcom/marketing budget planning and tracking process, support marketing operations excellence and marketing operating systems (MOS) at both global and regional levels.
  • Collaborate with COE and manage external agencies. Managing vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets. Plan, Develop and Optimize BTL/POS Deployment & Logistics
  • Partners with PR for Brand Communication Strategy
  • Market Development Fund (MDF) management & Deployment
  • Manage both customer and partner databases in the region and improve contactable database, partner with sales and marketing teams to develop customer insights, build up persona of the target customers and support customer segmentation.

FAQs

What is the primary responsibility of the Sr Customer Marketing Supervisor?

The primary responsibility is to develop and implement comprehensive marketing and communications plans for the Building Automation India region, aligning with global directives and regional business strategies.

What qualifications are required for this position?

A Master's degree in communications or marketing and 10-12 years of dedicated marketing experience with commercial end-user marketing are required.

What tools and software should candidates be familiar with?

Candidates should have experience in PowerPoint, Canva, Adobe Experience Manager, Marketo, and SFDC or similar tools.

Is project management experience important for this role?

Yes, project management expertise along with vendor and agency management experience is essential for this position.

What kind of marketing strategies will the Sr Customer Marketing Supervisor be responsible for?

The supervisor will be responsible for developing full-funnel marketing campaigns, demand generation programs, and account-based marketing strategies for critical/key accounts.

How does the role contribute to brand management?

The Sr Customer Marketing Supervisor will develop and own brand messaging and positioning architecture, manage brand awareness, perception, and governance for the Building Automation business in the region.

What KPIs will the Marketing Supervisor be tracking?

The supervisor will track marketing KPIs, campaign performance, and analyze data to optimize campaign efforts, improving Return On Marketing Investment (ROMI).

Will the role involve collaboration with external agencies?

Yes, the Sr Customer Marketing Supervisor will collaborate with the Center of Excellence (COE) and manage external agencies to create and localize marketing communications and activities.

Is familiarity with market development funds (MDF) necessary for this job?

Yes, the candidate must manage Market Development Fund (MDF) management and deployment as part of their responsibilities.

What skills are emphasized in the job requirements?

Strong written and verbal communication skills, a data-driven mindset, analytical capabilities, and the ability to deliver innovative marketing campaigns are emphasized.

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Honeywell

The future is what we make it!

Manufacturing & Electronics
Industry
10,001+
Employees
1906
Founded Year

Mission & Purpose

Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.

Benefits

  • Medical Insurance

  • ​​​​​​​Parental Leave

  • Life Assurance

  • Retirement Plan