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Sr. Social Media Manager

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SXSW

28d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Austin

AI generated summary

  • You have 8+ years in social media, strong writing skills, and management experience. You're proficient in video editing, analytics tools, and thrive in fast-paced environments.
  • You will develop and manage social media strategies, create content across various platforms, oversee team growth, increase engagement, and collaborate on original programming and video roll-out plans.

Requirements

  • A social-minded video and content lead with 8+ years of professional social media experience, strong editorial judgment, clean writing skills, and management experience.
  • A wordsmith who has experience handling social media for a magazine, creative agency, website, or brand and understands the brand's voice
  • A savvy strategist who knows how to utilize social platforms and tools like Dash Hudson
  • An innovative thinker, with big ideas and lots of creative energy
  • Proficiency with social platforms (including TikTok, Twitch, and other emerging platforms) and tools (including SocialFlow, Google Analytics, and CrowdTangle)
  • Ability to thrive in a fast-paced, collaborative environment
  • A video editor proficient in Adobe Premiere, TikTok Editor, and CapCut
  • Must have excellent communication and organization skills

Responsibilities

  • Devise and oversee a social and social video strategy to drive growth and engagement on all of SXSW's digital platforms.
  • Manage, develop, and grow talent on the social team, including staffers and freelance contributors.
  • Drive a consistent strategy for performative and growth-driving daily content.
  • Create content for and post to the brand's Facebook, Instagram, TikTok, Bluesky, and LinkedIn accounts.
  • Collaborate with the Executive Editor and Content team members to develop and execute social-first initiatives.
  • Ensure the team meets weekly TikTok Publisher program quotas with original content.
  • Manage content roll-outs for buzzy franchises, tentpoles, and timely announcements.
  • Increase engagement on key platforms.
  • Deliver informative reporting about tentpole events to key stakeholders.
  • Extend the lifecycle of content to span multiple platforms through creative storytelling.
  • Partner with the Executive Editor to plan and execute original programming that will succeed on social platforms and YouTube.
  • Deliver robust roll-out plans for video launches.
  • Liaise with Video Editors on longform video and cut-down strategy.

FAQs

What is the primary responsibility of the Senior Social Media Manager?

The primary responsibility is to oversee the social strategy for SXSW’s brand across various social platforms and drive growth and engagement through innovative and compelling content.

How many years of experience are required for the position?

A minimum of 8 years of professional social media experience is required.

What social media platforms will the Senior Social Media Manager be working with?

The Senior Social Media Manager will be working with Facebook, Instagram, TikTok, Bluesky, LinkedIn, and Threads.

Is experience in video editing required for this role?

Yes, proficiency in video editing using tools like Adobe Premiere, TikTok Editor, and CapCut is required.

Will the Senior Social Media Manager be expected to manage a team?

Yes, the role includes managing, developing, and growing talent on the social team, including staffers and freelance contributors.

What tools and platforms should a candidate be familiar with?

Candidates should be familiar with social media platforms like TikTok, Twitch, and analytics tools like Dash Hudson, SocialFlow, Google Analytics, and CrowdTangle.

Are there any specific hours during which the Senior Social Media Manager is expected to be available?

The core business office hours are Monday through Friday, 10:00 am – 6:00 pm, but additional hours, including evenings and weekends, will be required from January to March.

Does the position require creative storytelling skills?

Yes, the ideal candidate should have the ability to extend the lifecycle of content through creative storytelling across multiple platforms.

Will the Senior Social Media Manager collaborate with other teams?

Yes, the role involves collaborating with the Executive Editor and Content team members to develop and execute social-first initiatives.

Is the position based in a specific location?

Yes, the position is located in Austin, Texas.

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SXSW

Helping creative people share ideas and achieve their goals since 1987. SXSW 2023: March 10–19 | Austin, TX

Entertainment & Media
Industry
201-500
Employees
1987
Founded Year

Mission & Purpose

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.