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Title Social Manager, UK Marketing

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Netflix

6d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You have 8+ years in social campaigns, project management, UK social media expertise, talent collaboration, and data-driven creativity. You're adaptable, collaborative, and embrace Netflix culture.
  • You’ll create and strategize social media campaigns, collaborate with PR and marketing teams, produce engaging content, manage projects, and stay updated on trends for successful execution.

Requirements

  • You’ve got 8+ years of leading multiple-platform social campaigns and delivering nuanced, insight-based social strategies.
  • You’ve got 8+ years of developing organic social creative that cuts through the noise. When it comes to success, you’re intentional with what you want to achieve with each piece of content.
  • You’re a great project manager.
  • You have a deep knowledge of the UK social media landscape, both in terms of platforms as well as the creator ecosystem.
  • You’re confident with talent. When on a shoot, you’re able to partner with a Director and prompt them to ensure the vision you went in with is brought to life in the best way it can be.
  • You’re able to monitor social and cultural trends and pivot creatively when needed.
  • You have an entrepreneurial spirit and are highly collaborative - you love working with others, and aren’t afraid to lead or follow.
  • You’ve got excellent written and verbal communication skills.
  • You’ve got experience using both data and intuition to make content that grabs attention. You know how to use social media analytics, but you aren’t afraid to take risks.
  • You know how to prioritise your time and budget to focus on the most impactful work.
  • You’ve got experience managing external agencies and partners.
  • You’re confident in speaking up and have experience working as part of a cross-functional team. You’re able to hear and understand feedback.
  • You’ve got a high tolerance for change and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
  • You respect, understand, and appreciate the Netflix culture.

Responsibilities

  • Social media marketing. You’ll be working with our Title Marketing and Publicity teams (among many others) to create unique and exciting campaigns in support of our TV shows, films, and live content. From fast-turnaround reactive to high-production big swings, you’ll make social media content that gets people talking for the duration of the campaign.
  • You’ll set the strategy for social campaigns, and be a strategic thought partner within the wider title team. You’ll guide all areas of the campaign and inform how it shows up on social.
  • We work with some of the best talent in the business. You’ll be working with PR and Marketing partners to ensure we’re capturing class-leading content with our stars - be it simple things like Theo James saying his name to beautifully shot scripted concepts.
  • Whether it’s creator collabs, a reality TV show reunion, taking Stephen Graham and Ashley Walters fishing, drag queens taking a Bridgerton etiquette class, or taking an entire cast to Pride, the sky’s the limit for creative big swings. You’ll be responsible for working with internal and external production teams to bring high-impact content to life.
  • You’ll be thinking about the best place for our campaigns to play out. Sometimes, everything lands perfectly on our own Netflix social channels, but other times, the campaign goals or audience profile means you have to look elsewhere on the internet. You’ll be making that call and identifying the external partners you need to bring things to life and reach the right people.
  • As well as planned content, you’ll be working on fast-turnaround reactive content in partnership with our Platform Managers.
  • You’ll work with all areas of the business, ensuring everyone is updated on the status of our social media campaigns and keeping everyone up to date on trends and innovations. Strong project management skills are fundamental.

FAQs

What is the main responsibility of the Title Social Manager?

The main responsibility of the Title Social Manager is to lead social media marketing campaigns for Netflix's UK and Ireland productions, as well as major import shows and movies, while embedding themselves in the fandoms and creating content that engages and excites audiences.

What qualifications are required for this role?

Candidates should have 8+ years of experience leading multiple-platform social campaigns, developing organic social creative, strong project management skills, and a deep knowledge of the UK social media landscape.

Will I be collaborating with other teams at Netflix?

Yes, you will be working with various teams including Title Marketing, Publicity, and Production to create and execute social media campaigns.

Is experience with social media analytics important for this position?

Yes, experience using social media analytics is important, as candidates should be able to combine data and intuition to create compelling content that resonates with audiences.

How important is creativity in this role?

Creativity is essential; the role requires a candidate who can think outside the box and bring high-impact content to life while engaging with fans in innovative ways.

What type of content will I be responsible for creating?

You will be responsible for both planned social media content and fast-turnaround reactive content that aligns with campaign goals and engages audiences effectively.

How does Netflix approach diversity and inclusion for this position?

Netflix is committed to diversity and inclusion, striving to create a meaningful interview experience for all candidates and does not discriminate based on race, gender, sexual orientation, or other categories.

Are there opportunities for external collaborations in this role?

Yes, you will need to identify and work with external partners to enhance campaign reach and effectiveness, making strategic decisions about where content should be shared.

What skills are necessary for effective project management in this role?

Effective project management skills are fundamental, including the ability to prioritize tasks, track campaign status, and coordinate with multiple teams while ensuring timely communication and updates.

How does this role contribute to the overall Netflix strategy?

This role is crucial for engaging audiences, building fandoms, and driving conversations around Netflix titles, directly contributing to the overall marketing strategy and brand presence in the social media landscape.

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Netflix

Where you come to do the best work of your life. Follow @WeAreNetflix on Twitter, IG, Facebook, & Youtube for more

Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.