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Trade Marketing and Project Manager

  • Job
    Full-time
    Senior Level
  • Marketing
  • Munich

AI generated summary

  • You should have FMCG trade marketing experience, project management skills, excellent communication, shopper-centric focus, a knack for insights, and fluency in English.
  • You will manage trade marketing campaigns, oversee budgets, collaborate with teams, lead event planning, analyze market trends, and ensure timely project delivery while maintaining agency relationships.

Requirements

  • * Trade Marketing experience in an FMCG company
  • * Strong project and event management experience
  • * Excellent communication and interpersonal skills.
  • * A strong collaborator across disciplines and hierarchies to optimally steer a wide range of stakeholders
  • * Takes initiative and is effective in prioritising within a complex agenda
  • * Shopper-centric orientation with proven track-record of acting and developing shopper/retail activations for instore and online.
  • * Track record of converting insights to action
  • * Proficient in English

Responsibilities

  • Work closely with Western Europe Trade Marketing colleagues to deliver on WE priorities and contribute towards a strong team - working across the region in line with ICP (Integrated commercial plans).
  • Partner with BU trade marketing teams to understand their business challenges, customer needs and shopper nuances to effectively develop regional campaigns and tools, as well as influence global shopper marketing campaigns and toolboxes
  • Lead campaign development and/or asset development for selected franchises and occasions, from briefing to delivery ensuring clear and timely communication with all key partners
  • Be responsible for the full Trade Marketing budget, adhering to key deadlines and planning principles
  • Work closely and collaboratively with regional commercial development (RCD), eCommerce Center of Excellence (COE) and BU Trade and marketing teams to deploy successful retail activations to drive brand engagement and drive sales both online and instore with our retailers
  • Stay updated on market trends, consumer insights, and competitor activities to inform and adapt any future strategies or activities. Proactively look for Retail Marketing innovations in the e-Commerce & Omni-channel spaces & bring case studies our global Marketing team as well as our internal creative agency (OLA)
  • Own and lead the end to end planning and execution for Nuremberg ToyFair and our Western Europe Marketing and Sales conference.
  • Identify and evaluate potential risks, problem solve and mitigate risks to minimize impact on deliverables
  • Drive post-project delivery review process and detail key findings for future events
  • Full budget ownership for events and projects
  • Collect input from all collaborators (global, regional and local) to understand needs and incorporate into a common concept
  • Ensure timely and clear communication to team members providing updates on delivery, timelines and budgets
  • Manage the relationship with the key agencies (internal and external) contracted to deliver projects on time, within budget and meeting our requirements and ensuring high quality

FAQs

What is the main focus of the Trade Marketing and Project Manager role?

The main focus of the role is to craft the global marketing agenda and develop regional trade marketing campaigns to enhance brand engagement and drive consumer sales for LEGO in Western Europe.

What are the key responsibilities of the Trade Marketing and Project Manager?

The key responsibilities include collaborating with Trade Marketing colleagues, leading campaign development, managing the Trade Marketing budget, executing successful retail activations, and planning and executing the Nuremberg Toy Fair and Western Europe Marketing and Sales conference.

What type of experience is required for this position?

The position requires Trade Marketing experience in an FMCG company, along with strong project and event management experience.

Are there opportunities for growth within this role?

Yes, the role offers opportunities for professional development through collaboration across disciplines and involvement in significant projects, such as leading the Nuremberg Toy Fair.

What language proficiency is necessary for applicants?

Proficiency in English is required for this role to effectively communicate with diverse teams and stakeholders.

Is there a specific educational background needed for this position?

The job description does not specify a particular educational background, but relevant experience in trade marketing and project management is essential.

How does the company support employee wellbeing?

The company provides resources and benefits to nurture physical and mental wellbeing, along with opportunities to build community and inspire creativity.

What kind of budget management responsibilities does this role entail?

The Trade Marketing and Project Manager will have full budget ownership for Trade Marketing initiatives and events, ensuring adherence to key deadlines and planning principles.

Will the position involve collaboration with external agencies?

Yes, the role includes managing relationships with key internal and external agencies contracted to deliver projects on time and within budget, ensuring high quality.

What is the company’s stance on diversity and inclusion?

The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture, actively encouraging applicants from all backgrounds to apply for roles.

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!