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Category Manager Biscoff

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Lotus Bakeries

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Madrid

AI generated summary

  • You have a Bachelor’s/Master’s, 4+ years in FMCG marketing, fluent in Spanish/English, strong analytical skills, and are detail-oriented with a passion for brands and teamwork.
  • You will drive Biscoff brand growth, analyze market data, develop annual category plans, guide marketing efforts, co-lead business meetings, craft sales narratives, and collaborate with key account managers.

Requirements

  • Bachelor or Master Degree (Marketing, Commercial, Economics,….)
  • At least 4 years of relevant experience in (trade) marketing or category development within FMCG.
  • Experiences as Sales Representative / Account Manager / Marketing are a nice plus.
  • Team player with passion for building brands.
  • Lotus Biscoff fanatic!
  • Fluent in Spanish and good English skills (>C1).
  • Solid knowledge of Excel, PowerPoint, Nielsen & Data-Sharing.
  • Strong analytical skills & detail-oriented.
  • Excellent communication and presentation skills.
  • Sales hunter & growth passionate.
  • Excellent building win/win stories with customers to achieve success.
  • Hands-on approach and going the extra mile to get things done.
  • Our company Core Values are: Team spirit, Open Dialogue, and Passion.

Responsibilities

  • Within the Sales Office Spain you will be responsible for driving the development of Biscoff brand in the categories of Cookies, Spread and Ice-cream.
  • You will contribute to the development of an ambitious omnichannel strategy for Biscoff.
  • You will do category segment data analysis for Biscoff categories, using data sources like 1) retail POS 2) market and consumer panel data e.g. IRI or Nielsen 3) customer specific insights and 4) Sell-out data-sharing of Retailers 5) bespoke Lotus Bakeries’ consumer/shopper research (like U&A).
  • You create an annual category plan consisting of guidance to sales teams on Assortment, Promotion, Pricing, Shelf placement, based on understanding competitor activities.
  • From the category plan, you give guidance to Marketing in order to secure excellent in-store visibility execution in all sales channels (Retail, Away from Home, Online).
  • During the year, you will co-lead the regular category business meetings, where status of annual plan vs. YTD reality gets discussed, and where corrective measures get agreed.
  • For this, you will during the year analyze market and retail POS data to generate new insights and new tactics concerning category and customer dynamics.
  • You will create compelling selling stories per Sales Channel on the added value of our portfolio for the development of the customer´s business.
  • You act as “scriptwriter for Sales”.
  • You will also join the Key Account Managers in visiting key customers.
  • Lead numerous interconnected processes between marketing, logistics & sales in order to achieve excellence execution with our clients within innovation, assortment, visibility etc.
  • Develop selling-stories as captain of category touching key points as price, planogram, assortment, visibility, shopper conduct and consumer behavior.

FAQs

What is the location of the Category Manager Biscoff position?

The position is located in Las Rozas de Madrid, Spain.

What are the main responsibilities of the Category Manager Biscoff?

The main responsibilities include driving the development of the Biscoff brand across Cookies, Spread, and Ice-cream, conducting category segment data analysis, creating an annual category plan, guiding marketing efforts for in-store visibility, co-leading category business meetings, generating insights from data analysis, and developing selling stories for sales channels.

What qualifications are required for this role?

A Bachelor's or Master's Degree in Marketing, Commercial, Economics, or a related field is required, along with at least 4 years of relevant experience in trade marketing or category development within FMCG.

Is prior experience as a Sales Representative or Account Manager beneficial for this position?

Yes, experience as a Sales Representative, Account Manager, or in Marketing is considered a plus for this role.

What language skills are required for the Category Manager Biscoff position?

Fluency in Spanish and good English skills (greater than C1 level) are required.

What analytical tools and skills are necessary for this role?

Solid knowledge of Excel, PowerPoint, Nielsen, and data sharing is necessary, along with strong analytical skills and attention to detail.

What core values does Lotus Bakeries prioritize for its employees?

The company core values are Team spirit, Open Dialogue, and Passion.

What is the career growth potential for this role?

The position offers independence, responsibility, and further growth opportunities within the company, given the high strategic importance of the Spanish market.

What kind of working environment does Lotus Bakeries offer?

Lotus Bakeries provides a pleasant, growing, and stable working environment with a focus on work-life balance.

What benefits are included in the salary package for this position?

The role offers an interesting salary and benefits package, although specific details are not mentioned in the job description.

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Lotus Bakeries

We create small moments of joy with our range of branded snacks. For every consumer & every occasion. In every country.

Manufacturing & Electronics
Industry
1001-5000
Employees
1932
Founded Year

Mission & Purpose

Lotus Bakeries Group is active worldwide in the indulgent and natural snacking segment with brands such as Lotus, Lotus Biscoff, Dinosaurus, Peijnenburg, Annas, Nakd, TREK, BEAR and Kiddylicious. Lotus Bakeries, with headquarters in Belgium, is an internationally oriented company with production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the US, and twenty-one own sales organisations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in approximately fifty countries worldwide. The Group has around 2,400 employees and achieved a turnover of EUR 750.3 million in 2021. The shares of Lotus Bakeries are listed on Euronext Brussels (LOTB).