6-Month Internship, Global Marketing - SoftSheen-Carson

L'Oréal

3mo ago

Applications are closed

Internship
Full-time
Off-cycle Internship
Marketing
New York City

Requirements

Recent graduate (within 12 months) of a BA degree or MA degree
Legally authorized to work in the US on a fulltime, permanent, and ongoing basis without requiring sponsorship now or in the future
Proficient in Microsoft Office – Word, Excel, PowerPoint and Outlook
Excellent written, analytical and communication skills
Solid understanding of data management and ability to use Excel to organize data, create reports, and deliver meaningful insights and recommendations

Responsibilities

Assist with the strategy and 3-year innovation plan for SoftSheen-Carson’s (Dark & Lovely, Let’s Jam and Magic)
Propose breakthrough concepts that target unique consumer insights to address business needs
Identify ways to refresh existing products to maintain competitive edge
Assist with research, define and decode trends within each segment (prestige & mass)
Assist DMI Lead in establishing and implementing brand equity and creative guidelines across all touch points
Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs
Collaborate with R&I to identify first-to-market and sustainable technologies that address consumer needs
Help to manage the end-to-end claims process in collaboration with R&I
Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA
Collaborate with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution
Coordinate with CMI to conduct extensive market research to decode consumer insights & validate launches
Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content
Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations
Work hand in hand with Marketing Operations and the cross-functional teams to develop collaborative strategies and foster a high performing team culture
Partner with Marketing Operations and Demand Plan to establish launch forecasts
Assess project performance throughout the year

L'Oréal

Retail & Consumer Goods

Industry

10,001+

Employees

1909

Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.