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Digital Marketing Co-op - Customer Loyalty - Email and Retention (Fall 2024 - 9 months)



15d ago

  • Internship
    Off-cycle Internship
  • Marketing
  • Toronto

AI generated summary

  • You: Enrolled in a related program, available from Sept 2024 - Apr 2025, strong communication skills, attention to detail, creative, interest in marketing, collaboration skills, basic email platform knowledge is a plus. Gain hands-on experience and professional growth at a leading company.
  • You will brainstorm, design, schedule, and analyze email campaigns, conduct A/B testing, collaborate with agencies, track KPIs, and stay updated on email marketing trends to optimize customer loyalty and retention.


  • Must be enrolled in an undergraduate degree or postgraduate program in a related field and be able to work from September 2024 - December 2024 or September 2024 - April 2025.
  • Good written and verbal communication skills
  • Attention to detail and a creative mindset
  • Strong interest in marketing and email campaigns
  • Basic knowledge of email marketing platforms is a plus
  • Ability to work collaboratively in a team environment
  • Why Join Us:
  • Gain hands-on experience in email marketing
  • Opportunity to work with a talented and passionate team
  • Professional growth and development opportunities
  • A collaborative and inclusive company culture


  • Campaign Planning & Development:
  • Brainstorm with team members to develop new ideas
  • Assist in designing and developing email marketing campaigns
  • Create campaign and copywriting briefs to guide content development
  • Collaborate with the design team to create visually appealing email templates
  • Collaborate with agencies to help create engaging copy and visuals for emails
  • Execution and Management:
  • Schedule and deploy email campaigns in coordination with our agency
  • Perform quality checks and testing of emails to ensure proper functionality and appearance
  • Conduct A/B testing to optimize subject lines, content, and calls to action
  • Partner with customer service to incorporate customer feedback into email content.
  • Performance Analysis:
  • Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.)
  • Generate reports on campaign effectiveness and provide actionable insights to improve future campaigns
  • Track and report on key performance indicators (KPIs) to stakeholders
  • Additional Responsibilities:
  • Develop and manage email marketing calendars to ensure timely delivery of campaigns
  • Manage relationships with third-party vendors and email service providers
  • Stay updated on email marketing trends and best practices to ensure our campaigns are innovative and effective
  • Conduct competitive analysis to stay informed on industry trends and competitor strategies, and use these insights to propose unique and impactful email content


What qualifications are required for this Digital Marketing Co-op position?

To qualify for this position, you must be enrolled in an undergraduate degree or postgraduate program in a related field and be available to work from September 2024 - December 2024 or September 2024 - April 2025. Additionally, you should have good written and verbal communication skills, attention to detail, a creative mindset, a strong interest in marketing and email campaigns, and basic knowledge of email marketing platforms is a plus.

What are the key responsibilities of this Email Marketing Co-op role?

The key responsibilities of this role include campaign planning and development, execution and management of email campaigns, performance analysis of campaign metrics, and additional tasks such as managing email marketing calendars, relationships with vendors and service providers, staying updated on industry trends, and conducting competitive analysis.

What are the benefits of joining this position as a Digital Marketing Co-op?

By joining this position, you will have the opportunity to gain hands-on experience in email marketing, work with a talented and passionate team, access professional growth and development opportunities, and be part of a collaborative and inclusive company culture.

How will this role contribute to broader marketing strategies?

This role will contribute to broader marketing strategies by creating and executing email marketing campaigns that align with overall marketing goals. The Email Marketing Co-op will collaborate with different departments and agencies to ensure that email campaigns are in line with the company's brand and messaging, and analyze performance metrics to provide insights for future campaigns.

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