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Director, Marketing - EMEA

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Intuit

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You should have deep B2B marketing experience, leadership skills, a focus on the Mid-Market, and expertise in demand generation, localization, and performance management across EMEA.
  • You will execute marketing strategies, drive demand generation, collaborate with sales, manage budgets, and localize campaigns to enhance growth and performance across EMEA.

Requirements

  • Ideally, deep expertise and experience in Mid-Market focused B2B marketing and some experience in B2C performance-oriented marketing.
  • Demonstrated success in leading marketing strategy, plans & execution that drives business results across multiple EMEA countries, with a proven focus on the Mid-Market segment.
  • Proven success in marketing, advertising, or business development leadership across B2B, with some B2C exposure.
  • Strong understanding of verticalized marketing approaches within platform-led businesses to answer customer jobs to be done at scale.
  • Attract and inspire world-class marketing talent that drives business results.
  • Proven track record in senior marketing strategy and/or operations experience at a matrixed tech company, partnering with officers and executives across all functions.
  • Align the marketing organization with the business (product) and marketing strategy and ensure the capacity to deliver sustainable business growth.
  • Nurture a performance culture that enables all marketing employees to do the best work of their lives.
  • Demand generation and subscription growth, drive regional campaigns across all channels including digital, content, events, partners, sponsorships, and above the line to support pipeline and revenue impact.
  • Localization—adapts global campaigns and messaging for local market relevance across EMEA.
  • Field marketing; collaborate closely with sales teams to execute field initiatives including account-base marketing, regional events and webinars.
  • Budget and performance management; own regional budget, measure performance through KPIs such as CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV that ultimately drives action and results re customer growth, solution adoption & revenue growth, with a specific lens on Mid-Market performance.
  • Experience working with Life Cycle Marketing, Martech and AI as an enabler of GTM effectiveness is ideal, with innovative agency and partnership models to drive better outcomes.

Responsibilities

  • Own and execute EMEA’s marketing strategy and planning across all products and channels on our platform over 1–3-year lens
  • Envision strong marketing strategies and execution plans that step-change Intuit’s’ growth and realize our significant market opportunity across SMEs and Mid-Market
  • Develop powerful go-to-market programs and campaigns supported by proactive management, clear accountability, and excellence in Marketing Science.
  • Building data-driven and strategic discipline for Intuit EMEA, focused on driving business outcomes
  • Collaborate internally and externally with partners to build marketing muscle to address commercial and brand outcomes (Advertising to Product Marketing to LCM). Leverage
  • Intuit QuickBooks and Mailchimp US and international best practices and assets to maximize EMEA marketing impact
  • Attract and inspire world-class marketing talent that drives business results
  • Proven track record in senior marketing strategy and/or operations experience at a matrixed tech company, partnering with officers and executives across all functions
  • Align the marketing organization with the business (product) and marketing strategy and ensure the capacity to deliver sustainable business growth
  • Nurture a performance culture that enables all marketing employees to do the best work of their lives
  • Demand generation and subscription growth, drive regional campaigns across all channels including digital, content, events, partners, sponsorships, and above the line to support pipeline and revenue impact.
  • Localization—adapts global campaigns and messaging for local market relevance across EMEA
  • Field marketing; collaborate closely with sales teams to execute field initiatives including account-base marketing, regional events and webinars
  • Budget and performance management; own regional budget, measure performance through KPIs such as CPLs, MQLs, SQLs, pipeline contribution, ROI, CAC, LTV that ultimately drives action and results re customer growth, solution adoption & revenue growth, with a specific lens on Mid-Market performance.
  • Experience working with Life Cycle Marketing, Martech and AI as an enabler of GTM effectiveness is ideal, with innovative agency and partnership models to drive better outcomes.

FAQs

What qualifications are required for the Director, Marketing - EMEA position?

The ideal candidate should have deep expertise in Mid-Market focused B2B marketing, some experience in B2C performance-oriented marketing, and demonstrated success in leading marketing strategies that drive business results across multiple EMEA countries.

What type of experience is preferred for the applicant?

We prefer candidates with proven success in marketing, advertising, or business development leadership across B2B, with some exposure to B2C. Experience in a matrixed tech company is also valuable.

What are the primary responsibilities of the Marketing Director?

The Marketing Director will own and execute the EMEA marketing strategy, develop go-to-market programs and campaigns, collaborate with internal and external partners, and drive demand generation and subscription growth.

How important is data-driven decision-making in this role?

Data-driven and strategic discipline are crucial. The Director will focus on measuring performance through KPIs such as CPLs, MQLs, SQLs, and pipeline contribution to enhance business outcomes.

Will the Director's role involve managing a team?

Yes, the role requires attracting and inspiring marketing talent, aligning the marketing organization with business strategies, and nurturing a performance culture among all marketing employees.

Are there opportunities for collaboration within the company?

Absolutely, the Marketing Director will collaborate with product, advertising, and lifecycle marketing teams, as well as work closely with sales teams to execute field initiatives.

What is the focus area of the marketing efforts for this role?

The focus will primarily be on the Mid-Market segment, driving business results and brand outcomes across the EMEA region while adapting campaigns for local market relevance.

What kind of marketing channels will the Director be responsible for?

The Director will oversee a variety of channels, including digital marketing, content, events, partnerships, sponsorships, and traditional advertising to support pipeline and revenue impact.

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Intuit

The global financial technology platform that powers prosperity with TurboTax, Credit Karma, QuickBooks, and Mailchimp,.

Technology
Industry
10,001+
Employees
1983
Founded Year

Mission & Purpose

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.