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Analyst I, Ethnographic Research

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  • Job
    Full-time
    Junior & Mid Level
  • Data
    Research & Development
  • Orlando

Requirements

  • Bachelor’s degree required.
  • A major in a Social Science, Library Science, English/Literature, other Modern Languages/Literatures, or Business/Marketing is preferred for this role.
  • 2+ years qualitative research experience through employment and/or coursework, as demonstrated through the coding and analysis of qualitative data, and/or 2+ years in roles/coursework that require review, categorization, and synthesis of text-based information (e.g., library sciences, literature, etc.), or any combination of the two types of experience, such that total experience is equal to 3 years.
  • Strong critical thinking skills, as demonstrated by observation, analysis, inference, communication, problem-solving, and pattern recognition.
  • Ability to work with a high degree of independence and stay on task.
  • Highly organized, able to multi-task and prioritize and manage time to meet short and long term deadlines.
  • Attention to detail, with the ability to routinely monitor and check work, while organizing time and resources efficiently.
  • Excellent command of the English-language (written and oral); fluency in Spanish and/or Portuguese a plus.
  • Demonstrated ability to synthesize and present data in various formats, such as documents, slide decks, and/or dashboards.
  • Proficiency using Excel required; familiarity with large language models (LLMs), Brandwatch social media software, and/or qualitative data management tools a plus.
  • Ability to connect qualitative analyses to quantitative datasets is a plus. This could include the sizing of coded themes, guest profiling, and measuring the statistical impact to ratings metrics.
  • Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

Responsibilities

  • Qualitative coding for continual projects
  • Conduct manual (human) coding of open-ended data from continual research projects, using traditional qualitative coding processes, including open, axial, and selective coding to create and assign codes.
  • Review coding generated by automation tools, recode when necessary, and conduct secondary manual coding to capture more nuanced sub-themes.
  • Collaborate with Systems team partners to continually refine and improve automated categorization rules, improve the reliability and granularity of initial automated coding schemes, and identify issues that may require attention.
  • Qualitative coding for ad-hoc projects
  • Collaborate with Ethnographic team to develop new codebooks for ad-hoc projects.
  • Conduct manual (human) coding of open-ended data from interviews, focus groups, surveys, and other sources, using a range of qualitative coding processes.
  • Help refine coding methodologies to maximize efficiency and reliability.
  • Qualitative Analysis & Reporting
  • Conduct applied thematic analyses using coded qualitative data to provide business relevant insights and interpretations.
  • Review existing sources of qualitative data to recommend custom dissemination strategies (e.g., reporting cadence, qual/quant representation, dashboard/deck/document, etc.) using various sources of qualitative data to best serve client needs.
  • For applicable deliverables, analyze, interpret, summarize, and report findings according to specified strategy.
  • Conduct social listening monitoring and reporting
  • Manage and update social listening queries using the Brandwatch social media tool to track key conversations, new items, and seasonal event chatter.
  • Produce a monthly social listening report that summarizes key topics covered.
  • Produce lookback analyses of seasonal events, including Halloween Horror Nights, Mardi Gras, and Holidays.
  • Conduct occasional ad hoc queries.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
  • Perform other duties as assigned.

FAQs

Do we support remote work?

Yes, we support remote work but primarily in a hybrid format, requiring Team Members to be on-site a minimum of three days per week.

What is the primary focus of the Analyst I, Ethnographic Research role?

The primary focus is to conduct qualitative research, including coding and analyzing open-ended guest comments, and providing insights into guests' experiences and sentiments.

What educational background is preferred for this position?

A Bachelor’s degree is required, with a preferred major in Social Science, Library Science, English/Literature, other Modern Languages/Literatures, or Business/Marketing.

How much qualitative research experience is required for this role?

A minimum of 2+ years of qualitative research experience is required, or 2+ years in roles that involve review, categorization, and synthesis of text-based information, totaling 3 years of applicable experience.

What specific skills are emphasized for this job?

Strong critical thinking, attention to detail, excellent command of English (written and oral), organizational skills, and the ability to synthesize and present data are emphasized.

Are there any language preferences for applicants?

Proficiency in English is required, and fluency in Spanish and/or Portuguese is considered a plus.

What tools should candidates be familiar with for this position?

Proficiency in Excel is required, and familiarity with Brandwatch social media software, qualitative data management tools, and large language models (LLMs) is a plus.

Will the Analyst I be involved in social listening?

Yes, the Analyst I will manage social listening queries and produce reports summarizing key topics and analyses of seasonal events.

Are there any supervisory responsibilities associated with this role?

Yes, the role carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.

What is emphasized regarding the work environment at Universal Orlando Resort?

In-person collaboration is emphasized as key to success, with many Team Members working in a hybrid capacity while some roles require being on-site full time.

Here you can be a part of the action.

Entertainment & Media
Industry
10,001+
Employees
1990
Founded Year

Mission & Purpose

For years, we’ve been creating a legacy of unforgettable experiences for our guests. Our guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation…it’s The Universal Way. It’s who we are. It’s what we do. And, it’s the reason we strive to be recognized as the number one entertainment destination in the world. As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando Resort™, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that! It’s a big Universe. Where do you fit in?

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