FAQs
What is the primary focus of the App Marketing Manager role at Flix?
The primary focus of the App Marketing Manager role is to lead and optimize paid user acquisition campaigns for our mobile app on both Android and iOS ecosystems, ensuring high-performance campaigns that drive app performance and boost user engagement.
What platforms will I be managing paid advertising campaigns on?
You will be managing paid user acquisition campaigns on platforms such as Google Ads, Apple Search Ads, and various programmatic networks.
What are the key performance indicators (KPIs) I will be expected to achieve?
You will be expected to optimize campaigns to achieve key performance indicators such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS).
What experience is required for this position?
This position requires 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.
What skills are essential for this role?
Essential skills for this role include hands-on experience with Google Ads, Apple Search Ads, programmatic advertising, proficiency with app tracking and analytics tools like Appsflyer or Firebase, strong analytical skills, and excellent project management capabilities.
Will I have the opportunity to work with other teams within the company?
Yes, you will collaborate with regional marketing teams, as well as coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition.
What benefits does Flix offer to employees?
Flix offers various benefits, including flexible working hours, the ability to work from anywhere for up to 60 days, free Flix rides for employees, mental health support, a competitive paid time off package, and discounts on UrbanSportsClub memberships.
Is previous experience in the travel industry necessary for this role?
While previous experience in the travel sector is a plus, it is not mandatory. We encourage candidates to apply if they have the relevant skills and experience in paid advertising campaigns for mobile apps.
How does Flix promote a diverse work environment?
Flix is committed to celebrating diversity and does not discriminate on the basis of various characteristics including race, gender, age, and more. All employment decisions are based on business needs and individual merit.
How will I be evaluated in this role?
You will be evaluated based on your ability to strategize, execute, and analyze paid user acquisition campaigns effectively, as well as your contribution to achieving measurable growth and improving campaign performance.