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App Marketing Manager

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Flix

23d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You need a bachelor’s in Marketing or similar, 2-4 years in mobile app advertising, hands-on with Google Ads and analytics tools, plus strong analytical and project management skills.
  • You will design and manage paid user acquisition campaigns, optimize performance metrics, collaborate on ad assets, analyze trends, and report on budget and campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.
  • Hands-on experience with Google Ads, Apple Search Ads, Programmatic, and other performance marketing platforms.
  • Proficiency with app tracking and analytics tools like Appsflyer, Adjust, or Firebase.
  • Strong analytical skills, with the ability to interpret data and optimize campaigns accordingly.
  • Excellent project management skills and attention to detail.

Responsibilities

  • Design, launch, and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, and programmatic networks.
  • Optimize campaigns to achieve key performance indicators (KPIs) such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS).
  • Collaborate with internal and external creative teams to develop and test ad assets tailored to different audiences and platforms.
  • Identify new advertising channels and opportunities for app user growth.
  • Continuously monitor campaign performance and apply data-driven insights to enhance results.
  • Conduct A/B testing on targeting, creatives, and bidding strategies to improve campaign efficiency.
  • Implement and refine advanced audience segmentation to target high-value users.
  • Leverage analytics tools (e.g., Adjust, AppsFlyer, Firebase, SplitMetrics) to track and evaluate campaign performance.
  • Prepare detailed performance reports, including actionable recommendations to improve future campaigns.
  • Analyze user acquisition trends and provide insights to inform broader marketing strategies.
  • Full channel ownership. Plan and manage campaign budgets, ensuring efficient allocation across platforms and campaigns.
  • Forecast budget needs and align spending with business goals and user acquisition targets.
  • Partner with regional marketing teams to align paid campaigns with local market objectives.
  • Coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition.

FAQs

What is the primary focus of the App Marketing Manager role at Flix?

The primary focus of the App Marketing Manager role is to lead and optimize paid user acquisition campaigns for our mobile app on both Android and iOS ecosystems, ensuring high-performance campaigns that drive app performance and boost user engagement.

What platforms will I be managing paid advertising campaigns on?

You will be managing paid user acquisition campaigns on platforms such as Google Ads, Apple Search Ads, and various programmatic networks.

What are the key performance indicators (KPIs) I will be expected to achieve?

You will be expected to optimize campaigns to achieve key performance indicators such as cost-per-install (CPI), cost-per-action (CPA), and return on ad spend (ROAS).

What experience is required for this position?

This position requires 2-4 years of experience in managing paid advertising campaigns for mobile apps. Experience in the travel sector is a plus.

What skills are essential for this role?

Essential skills for this role include hands-on experience with Google Ads, Apple Search Ads, programmatic advertising, proficiency with app tracking and analytics tools like Appsflyer or Firebase, strong analytical skills, and excellent project management capabilities.

Will I have the opportunity to work with other teams within the company?

Yes, you will collaborate with regional marketing teams, as well as coordinate with CRM, retention, and product teams to ensure a seamless user experience post-acquisition.

What benefits does Flix offer to employees?

Flix offers various benefits, including flexible working hours, the ability to work from anywhere for up to 60 days, free Flix rides for employees, mental health support, a competitive paid time off package, and discounts on UrbanSportsClub memberships.

Is previous experience in the travel industry necessary for this role?

While previous experience in the travel sector is a plus, it is not mandatory. We encourage candidates to apply if they have the relevant skills and experience in paid advertising campaigns for mobile apps.

How does Flix promote a diverse work environment?

Flix is committed to celebrating diversity and does not discriminate on the basis of various characteristics including race, gender, age, and more. All employment decisions are based on business needs and individual merit.

How will I be evaluated in this role?

You will be evaluated based on your ability to strategize, execute, and analyze paid user acquisition campaigns effectively, as well as your contribution to achieving measurable growth and improving campaign performance.

Technology
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Flix is a global travel tech leader providing sustainable and affordable travel options to more than 60 million yearly travelers in 43 countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç. By combining network planning, marketing, and pricing, Flix uses innovative solutions to enable comfortable, sustainable, and affordable travel worldwide. Through our tech platform and user-friendly app, Flix creates a travel experience tailored to passengers' needs and connects travelers with local business partners providing transportation, ensuring a modern fleet that adheres to the highest safety standards. This asset-light business model has turned a European start-up into a leading and globally expanding travel-tech champion. Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet. Together with our partners and customers, we are driving transformative change towards the future of mobility, gradually reshaping the mobility sector and enabling more sustainable travel modes.