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Associate Marketing Manager, Lay's

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PepsiCo

8d ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Mississauga

AI generated summary

  • You need a Bachelor's degree, 2+ years in marketing, strong leadership, collaboration skills, and the passion to drive results across key stakeholders.
  • You will support brand growth, translate insights into strategies, drive program execution, manage innovation pipelines, analyze performance, and collaborate across teams and agencies.

Requirements

  • Minimum of Bachelor’s Degree (Business degree preferred)
  • 2+ years of relevant marketing experience
  • Self-starter with a high sense of urgency and passion for delivering winning results
  • Strong leadership and exceptional collaboration skills with ability to build strong networks (key stakeholders include Sales, Insights, Supply Chain, Finance, R&D, Agency Teams, US/Global)

Responsibilities

  • Support the delivery of brand targets (volume, share and equity growth) across the Lay’s TM & sublines portfolio.
  • Translate consumer and market insights, innovation & portfolio strategies to build demand and drive share growth, supporting the Marketing Manager in crafting planning cycle inputs to influence long-term strategic planning.
  • Drive execution of commercial plans by leading key program activations from brief to execution including: communications, social/digital programming, media strategy, in-store point of sale displays, packaging, etc. across Lay’s and its sublines.
  • Support the Marketing Manager in developing the robust innovation pipeline and lead marketing execution of this innovation pipeline.
  • Harness strong analytics through scorecarding, program post-gaming and A&M budget management leadership.
  • Collaborate across boundaries internally and externally with different functions and teams, establishing strong partnerships with agency partners, cross-functional leaders, and across the DSD field organization.

FAQs

What are the educational requirements for the Associate Marketing Manager position?

A minimum of a Bachelor’s Degree is required, preferably in Business.

How much relevant marketing experience is required for this role?

A minimum of 2+ years of relevant marketing experience is required.

What qualities are essential for a successful candidate?

A successful candidate should be a self-starter with a high sense of urgency, passion for delivering results, strong leadership skills, and exceptional collaboration abilities.

What kind of projects will the Associate Marketing Manager be involved in?

The Associate Marketing Manager will drive execution of commercial plans, lead key program activations, and support the development of the innovation pipeline for Lay’s and its sublines.

Will my role involve collaboration with other teams?

Yes, the position requires collaboration with multiple internal and external functions, including sales, insights, supply chain, finance, R&D, agency teams, and the DSD field organization.

What kind of benefits can employees expect at PepsiCo?

Employees can expect competitive compensation and comprehensive benefits designed to fit their unique needs.

Is there an emphasis on sustainability at PepsiCo?

Yes, PepsiCo is committed to inspiring positive change for people and the planet with sustainability goals.

What is the company culture like at PepsiCo?

The company promotes a dynamic and inclusive culture that encourages employees to bring their whole selves to work.

Will I have opportunities for professional growth in this role?

Yes, the position offers a supportive team environment that encourages professional growth and development.

What impact does the Associate Marketing Manager contribute to the Lay's brand?

The Associate Marketing Manager plays an integral role in growing the Lay's brand by supporting strategic vision, ensuring creative excellence on programs, and driving commercial execution for both short-term and long-term results.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.