FAQs
What are the key responsibilities of the B2b Audience Planning & Development Architect at AT&T?
The key responsibilities include identifying and outlining key B2B audiences, developing audience segments aligned with strategic marketing objectives, collaborating on audience prioritization for key tent pole moments, providing audience support for competitive response, creating audience cards with detailed insights, ensuring cross-channel integration, monitoring audience engagement analytics, and serving as a liaison between departments.
What qualifications are required for this role?
The qualifications include a Bachelor's degree in Marketing or related field, five or more years of relevant experience, agency or consulting experience, proficiency with digital marketing tools and platforms, strong analytical and project management skills, excellent communication abilities, and the ability to translate complex data into consumer-friendly narratives.
What skills and experience are desired for this position?
Desired skills and experience include working knowledge of technology or telecommunications industries and the ability to drive results, troubleshoot and resolve stakeholder problems, operate personal computers and wireless equipment, and proficiency with Microsoft Office products.