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Content Integration Manager

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The Walt Disney Company

Nov 3

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
    Product

Requirements

  • At least three plus years of proven experience in business development, brand/franchise/account management, finance, marketing, insights/foresight, innovation, strategy, or audience/multicultural planning
  • Strong financial and analytical acumen that leans into a data-driven approach to identify audience insights and trends, to support strategy and experience recommendations
  • Proactively identify business risks and opportunities, creating a plan to substantiate planned revenue growth
  • Experience developing cohesive, succinct and actionable strategies using disparate and sophisticated consumer-led insights from cross-functional sources
  • Proven track record project managing a large volume of sophisticated work, effectively and efficiently, prioritizing continually to ensure business results are achieved
  • A creative, entrepreneurial spirit with business development and product strategy experience
  • High emotional intelligence with a shown ability to build positive relationships, secure agreements and deliver results across various teams
  • A gift for translating sophisticated problems into elegant solutions, articulating compelling stories
  • Ability to develop and deliver presentations with poise, confidence and authentic style to senior executive leaders
  • Understand business workings with Profit & Loss, annual operating plans, and interpreting & communicating data

Responsibilities

  • It’s our mission to deliver commercial product strategies rooted in consumer and business analytics and insights, enhancing profitability and Guest experience in measurable ways—with a future-forward mentality. In this role, you will support the strategic development and execution of products and experiences, ensuring that every detail is thoughtfully considered from inception to launch. By collaborating across the business and managing partnerships, you will play a role in bringing these initiatives to life, all while maintaining a strong focus on audience needs and the evolving landscape of consumer trends. Your efforts will help cultivate an energizing culture of pride, agility, and excellence!
  • Every single day is energizing as a Content Integration Manager. On any given day you may:
  • Strive to be a subject matter expert within a dynamic and forward-thinking team responsible for driving content integration innovation and prioritizing multifaceted, often cross-property activations with various key partners including Food & Beverage / Merchandise Lines of Business, Marketing Strategy, Finance, Park Operations, Walt Disney Imagineering and Disney’s Live Entertainment
  • Create and sustain a data-driven approach, managing site-wide content and experience roadmaps based on prioritized audience needs, household categories, lifestyle and cultural opportunities and associated data and consumer insights
  • Elevate new, incremental business opportunities related to prioritized content, seasonal opportunities and business needs, by analyzing internal and external trends, performing comprehensive market assessments to evaluate competitive positioning, the needs of future Guests and articulating value drivers
  • Develop annual strategic plans, supporting actions and delivery roadmaps provide input for Walt Disney World Guest experience investments growing future audience relevancy and addressing generational needs supporting Disney differentiation and long-term business goals
  • Manage key projects and department pipelines, ensuring they stay on track and meet deadlines, often serving as a primary point of contact between Commercial teams - including plans, executive forums, and collaborative deliverables
  • Deliver Guest Content Initiatives, including a blend of long-term, seasonal and/or limited-time experiences and product go-to-market / launch plans through successful project management and cross-discipline collaboration
  • Participate and often lead conceptualization sessions and recurring forums, working closely with cross-functional partners, and building a sophisticated and compelling case to gain support from cross-functional partners and senior leadership
  • Be a partner of choice integrating across Commercial and influencing Profit & Loss / Line of Business initiatives. Participate in large cross-functional forums as a catalyst for change and champion for strategic alignment contributing inputs and providing solution-based opportunities to further bolster short- and long-term initiatives supporting planned Site growth
  • Collaborate across the entire Commercial Strategy organization, including Product Strategy, Marketing Strategy, Customer Experience, and Pricing ensuring comprehensive, vetted recommendations

FAQs

What is the main responsibility of the Content Integration Manager at Walt Disney World?

The main responsibility is to advocate for and champion product content strategies, plans, and initiatives that drive consumer-facing content strategies, enhancing profitability and Guest experiences at Walt Disney World.

What qualifications are required for this position?

The required qualifications include at least three years of experience in business development, brand/franchise/account management, finance, marketing, insights/foresight, innovation, strategy, or audience/multicultural planning, along with strong financial and analytical acumen.

What educational background is preferred for this role?

A Bachelor's Degree in Finance, Economics, Business, Industrial Engineering, Marketing, or a related quantitative field is preferred for this role.

Is prior experience in the theme parks or consumer products industries required?

While not strictly required, deep expertise in consumer products, theme parks, and/or resorts industries is preferred for this role.

Who does the Content Integration Manager report to?

The Content Integration Manager reports to the Senior Manager, Guest Content Integration.

What skills are emphasized for this position?

Skills emphasized for this position include strong financial and analytical abilities, project management experience, emotional intelligence, creative problem-solving, and the ability to develop and deliver presentations effectively.

What kind of projects will I be managing in this role?

You will be managing key projects and department pipelines, including large volumes of sophisticated work related to content integration initiatives and Guest experience enhancements.

How important is collaboration in this role?

Collaboration is crucial in this role, as you will work with various cross-functional partners, ensuring alignment and support for content integration strategies across the organization.

Are there opportunities for professional development in this position?

Yes, Disney offers educational opportunities and professional development through various resources, contributing to your growth within the organization.

What are some of the benefits offered for this position?

Disney provides a rewards package that includes health and savings benefits, educational opportunities, and special extras unique to Disney employees.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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