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Creative Program Manager, EU Stores Creative

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Amazon

1mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Madrid

AI generated summary

  • You need marketing experience, data-driven improvement skills, proficiency in Excel or Tableau, campaign management in cross-functional teams, multi-territory expertise, and digital content production insight.
  • You will drive genAI adoption, manage creative content, optimize processes, ensure quality, analyze performance, and collaborate across teams to enhance storefronts and efficiency.

Requirements

  • Experience in professional non-internship marketing
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams
  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

Responsibilities

  • Drive adoption of genAI and automation tools in creative workflows while optimizing automated processes to maintain quality standards.
  • Implement style sheets and processes from global teams for EU market, partnering with internal tech teams and external vendors.
  • Develop documentation and best practices for new technologies, training team members on automation and LLM tools.
  • Own product selection and acquisition for creative content, defining content to be shared on fashion storefront.
  • Create detailed creative briefs for external studios for genAI/CGI as well as traditional photoshoot images.
  • Plan storefront content, incorporating stakeholder team requests.
  • Run 'walk the Stores' to ensure correct content setup and check all content when live for optimum customer journey and bugs.
  • Manage end-to-end localisation process and quality control, analyzing performance metrics of creative assets and campaigns.
  • Create and present Monthly Product Review to stakeholders, identifying opportunities for efficiency gains through technology.
  • Define requirements for automated content creation and track efficiency gains and cost savings.
  • Develop and execute innovative go-to-market strategies while implementing new technologies and processes.
  • Track and optimize content performance ensuring quality standards across all content types.
  • Drive cross-functional collaboration between creative, tech, and business teams.

FAQs

What are the key responsibilities of the Creative Program Manager role?

The key responsibilities include driving the adoption of genAI and automation tools, implementing style sheets for the EU market, developing documentation and best practices, managing the localisation process, creating creative briefs, and optimizing content performance across various creative projects.

What experience is required for this position?

Candidates should have professional non-internship marketing experience, experience in using data and metrics to drive improvements, and proficiency with Excel or Tableau. Additionally, experience in managing multiple marketing campaigns and working with cross-functional teams is essential.

Is experience in digital marketing necessary for this role?

Yes, experience in digital marketing and understanding content production timelines and processes are important for the Creative Program Manager position.

How does this role contribute to the brand standards?

The Creative Program Manager ensures successful execution and localization of creative projects while driving the adoption of new technologies, thereby maintaining brand standards and quality throughout the content creation process.

Will I be working with other teams in this role?

Yes, the position requires collaboration with marketing, tech, and business teams to optimize content creation processes and ensure successful project delivery.

What tools will I be using in this role?

The role involves using genAI and automation tools, data analytics software like Excel or Tableau, and developing documentation for automation and LLM tools.

Is experience in multi-territory campaign management beneficial for this position?

Yes, experience in multi-territory campaign management is an advantageous aspect for candidates applying for this Creative Program Manager role.

What kinds of metrics will I be analyzing in this role?

You will analyze performance metrics of creative assets and campaigns, track efficiency gains, cost savings, and optimize content performance to ensure it meets quality standards.

Does Amazon provide support for candidates with disabilities?

Yes, Amazon offers workplace accommodations for candidates with disabilities during the application and hiring process.

What is the company's stance on diversity and inclusion?

Amazon is committed to employing a diverse workforce, viewing diversity as central to their success and making recruiting decisions based on experience and skills.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.