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Digital Executive

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AKA UK

9d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • London

AI generated summary

  • You need 4+ years in senior marketing in theatre/entertainment, strong UK knowledge, agency experience preferred, team leadership skills, client relationship management, and creative problem-solving.
  • You will manage CRM platforms, maintain customer data, optimize email campaigns, track performance metrics, support project admin tasks, handle documentation, and assist with budget tracking.

Requirements

  • Minimum 4 years previous experience as a Senior Marketing Manager or Marketing Director in theatre, arts or events / entertainment marketing.
  • Strong understanding and experience of the London and/or UK Theatre landscape is essential
  • A passion for attending theatre and live entertainment
  • Previous experience with or inside an agency environment is preferable.
  • Can work autonomously.
  • Manage multiple high-level client relationships at once.
  • Actively seeks solutions to problems without consultation.
  • Anticipates clients' needs.
  • Can lead proactively and positively to bring out the best in the team
  • Can line manage team members to train and enable their development
  • Actively finds ways to promote creative solutions to service client needs.
  • Diverse and current expertise across the entertainment sector.
  • Strong focus on client satisfaction.
  • Confidence to make solid recommendations.
  • Can challenge both clients and senior colleagues.
  • First point of contact for clients.

Responsibilities

  • Oversee and assist in the management of CRM platforms such as Mail jet, Mailchimp, and Dot digital.
  • Support in the input, update, and management of customer data to ensure database integrity.
  • Assist in creating, testing, and optimising email campaigns, leveraging A/B testing for improvements.
  • Support with tracking of email performance metrics such as open rates, click-through rates (CTR), and conversions.
  • Assist in the handling of data import/export processes and run database queries to support campaigns.
  • Support Project Managers with administrative tasks, including meeting coordination, agenda preparation, and documentation.
  • Assist with tracking project timelines, deliverables, and milestones.
  • Manage project-related documentation, ensuring accuracy and accessibility.
  • Help organise team meetings and follow up on action items to maintain project momentum.
  • Support budget tracking and reporting for digital projects.

FAQs

What is the primary responsibility of the Digital Executive?

The primary responsibility of the Digital Executive is to support project management and CRM teams by maintaining the CRM database, creating targeted campaigns, analyzing customer data, and assisting with administrative tasks related to project management.

What experience is required for this role?

A minimum of 4 years of previous experience as a Senior Marketing Manager or Marketing Director in theatre, arts, or events/entertainment marketing is required.

Is knowledge of the UK Theatre landscape important for this position?

Yes, a strong understanding and experience of the London and/or UK Theatre landscape is essential for the role.

What types of CRM platforms will the Digital Executive be working with?

The Digital Executive will oversee and assist in the management of CRM platforms such as Mailjet, Mailchimp, and Dot digital.

Will the Digital Executive need to assist in data analysis?

Yes, the Digital Executive will analyze customer data to uncover opportunities for growth, particularly within the Arts and Entertainment sector.

What kind of campaigns will the Digital Executive be involved in?

The Digital Executive will assist in creating, testing, and optimizing email campaigns, including leveraging A/B testing for improvements.

Are there any administrative tasks involved in this role?

Yes, the Digital Executive will support Project Managers with administrative tasks, including meeting coordination, agenda preparation, database management, and tracking project timelines and deliverables.

What benefits are offered with this position?

Benefits include 25 days of holiday, an EAP scheme for you and your family, holiday buy-back, friends & family theatre tickets, business incentives, pension scheme, interest-free travel loan, ride to work scheme, childcare vouchers, death in service, flexible/hybrid working, critical illness cover, and enhanced parental leave.

Will the Digital Executive be working independently or as part of a team?

The Digital Executive will work closely with the CRM Manager, Project Managers, and the Design and Development Team, indicating that teamwork is essential in this role.

Is there a requirement for proactive problem-solving in this position?

Yes, the Digital Executive is expected to proactively resolve issues within CRM systems or campaign processes and anticipate clients' needs.

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AKA UK

The agency that gets people to go places

Marketing & Advertising
Industry
51-200
Employees
1995
Founded Year

Mission & Purpose

AKA was established in London in 1995 and has since gone on to open offices across the UK, in Australia and in New York. With more than two decades of experience our expertise spans theatre, film, live events, museums, galleries and visitor attractions. We work with some of the most prestigious clients in these sectors around the globe, including, ABBA Voyage, The Royal Shakespeare Company, Donmar Warehouse, Young Vic, The Old Vic, Andrew Lloyd Webber, Cameron Mackintosh, Sonia Friedman Productions, Michael Grandage Company, National Theatre Productions, Playful Productions, ATG productions, Fiery Angel, Elliott & Harper Productions, and Sadler’s Wells. We are proud to work with the majority of the UK’s prestigious museums and galleries including the British Museum, Natural History Museum, Tate Modern, Britain and Liverpool, Science Museum, Imperial War Museum, V&A, National Gallery and National Portrait Gallery, Wellcome Collection, Royal Academy of Arts, The Light Room, The Design Museum, and Japan House. We are also agency of choice for UK attractions and tourist centres including English Heritage, Historic Royal Palaces, Royal Collection Trust, Bletchley Park, Kidzania, Royal Botanic Gardens Kew, Eden Project, and Battersea Power Station. We help our clients find and engage with the widest possible audiences, generate a buzz around their events, and convert prospects into customers. We do this with a unique mixture of smart analytical thinking and bold creative vision. Our international reach creates opportunities unique to AKA. This, combined with local knowledge makes for a potent combination of big thinking and tactical know-how that is unmatched in our industry.