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Digital Marketing Manager

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • San Francisco

AI generated summary

  • You need a degree, 3+ years in digital marketing, strong writing skills, photography ability, media relations, and project management experience. Proficient with Microsoft Office and design software.
  • You will manage digital strategies, oversee social media, track ROI, coordinate content, engage with influencers, and ensure brand alignment while fostering local partnerships and campaigns.

Requirements

  • College graduate
  • Minimum of three years of experience in social media, digital marketing, public relations and related industries, preferably within hospitality preferred
  • Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
  • Photography skills and an eye for aesthetic
  • Attention to detail and organization
  • Media relations experience
  • Demonstrated knowledge of mobile, emerging and social media applications
  • Knowledge of production methods in graphic arts and collateral
  • Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
  • Ability to manage third-party agencies, partners, and vendors
  • Computer savvy with Microsoft Office and various design programs

Responsibilities

  • Oversee the Hotel’s digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms. Design and implement innovative programs and campaigns that increase awareness of the Hotel, its offerings and dynamic team. Ensure such programs align with Brand DNA and standards as well as active marketing plans and budgets, while refining programs to capitalize on opportunities
  • Actively co-manage FS proprietary websites, ensuring alignment with the Hotel’s positioning and business objectives and creative storytelling
  • Ensure up-to-date information on partner and third-party websites
  • Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses
  • Support additional digital marketing activities as needed such as SEO/SEM, PPC, digital advertising
  • Assists Commercial Director with SEO, digital marketing, PPC and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
  • Track ROI and present monthly results of digital marketing efforts
  • Manage social media platforms, including curating and creating relevant and engaging content, telling a story consistent with our Hotel and Four Seasons Brand DNA and standards
  • Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
  • Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content
  • Work closely with each department at the Hotel to identify and produce social media content opportunities and have presence at relative Hotel events
  • Monitor social media conversations relevant to industry, luxury and local market
  • Coordination of Hotel’s participation in Four Seasons global social media campaigns
  • Work with Commercial Director and third party agency (JPR)on the creation of new and extraordinary experiences, local partnerships, media communications, maintaining media relationships, and media visits/interviews
  • Maintain image library and Press Room to ensure the best representation of Resort
  • Attend Brand PR meetings and events
  • Manage the design and/or coordination of hotel promotions and collateral
  • Manage the production and coordination of photo and video shoots
  • Manage identifying and executing local event participation and activations that reach our local neighborhood surrounding communities
  • Manage PR related tracking and reports and assist with highlight presentations
  • Comply with Four Seasons standards for sales and marketing, while working collaboratively with co-workers and planning committee
  • Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact
  • Be a brand ambassador for Four Seasons Hotel San Francisco, both on and off property

FAQs

What is the primary role of the Digital Marketing Manager at Four Seasons Hotel San Francisco?

The Digital Marketing Manager is responsible for developing and executing the hotel's annual marketing plan, which includes digital strategy, public relations, and social media in alignment with the hotel's business objectives.

What qualifications are required for this position?

A college degree and a minimum of three years of experience in social media, digital marketing, public relations, or related industries, preferably within hospitality, are required for this position.

What skills are preferred for a candidate applying for this role?

Preferred skills include excellent writing, presentation, and communication abilities, photography skills, attention to detail, media relations experience, knowledge of mobile and emerging social media applications, and proficiency with Microsoft Office and graphic design programs.

What is the salary range for this position?

The salary range for the Digital Marketing Manager position is between $70K and $75K.

Are there any benefits offered to employees?

Yes, Four Seasons offers market-leading pay and benefits including medical, dental, vision, retirement savings plans, complimentary accommodation at other Four Seasons hotels, complimentary employee meals, paid holidays, vacation, and sick days.

Will I be working alone or as part of a team?

You will be working collaboratively with the Commercial Director and various departments within the hotel, so teamwork is essential for this role.

Is previous experience in hospitality necessary for this job?

While not mandatory, experience in the hospitality industry is preferred for this position.

Are there opportunities for career development within the company?

Yes, Four Seasons invests in the development of its employees and offers opportunities for growth, including seasonal "Task Force" roles both locally and abroad.

What are some of the key responsibilities of this role?

Key responsibilities include overseeing digital strategies, managing social media platforms, enhancing public relations efforts, tracking ROI of digital marketing initiatives, and collaborating with other departments to generate engaging content.

How can I apply for this position?

Interested candidates can apply by clicking the APPLY button and attaching their resume and cover letter in Word or PDF format.

Travel & Leisure
Industry
10,001+
Employees
1961
Founded Year

Mission & Purpose

Four Seasons opened its first hotel in 1961, and since that time has been dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. Currently operating more than 120 hotels and resorts, and more than 50 residential properties in major city centers and resort destinations in 47 countries, and with more than 50 projects under planning or development., Four Seasons consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews and industry awards.