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Experience Design Manager (Branding)

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The Boston Consulting Group

1mo ago

  • Job
    Full-time
    Senior Level
  • Design
    Product
  • Madrid

AI generated summary

  • You need 7+ years in UX/UI design, 3+ in leadership, strong branding skills, proficiency in design tools, and a grasp of user-centered methodologies, analytics, and GenAI solutions.
  • You will lead and mentor a team of designers, collaborate with consulting teams, manage multiple projects, build client relationships, and deliver innovative design solutions to meet business objectives.

Requirements

  • 7+ years of experience in UX/UI design, digital product design, or related fields, with at least 3 years in a leadership role managing E2E complex digital projects
  • Expertise in UX/UI principles – Proficient in user-centered design methodologies, wireframing, prototyping, usability testing, and accessibility best practices. Strong grasp of SEO, CRO, A/B testing, and web analytics tools (Google Analytics, Hotjar, Adobe Analytics) to drive performance is a plus
  • Strong grasp of branding & storytelling – Ability to craft cohesive brand experiences across digital touchpoints, balancing aesthetics with functionality
  • Proficiency in design tools – Skilled in Figma, Adobe Creative Suite, and prototyping tools like InVision or Axure. Strong knowledge of GenAI solutions and relevant applications
  • Bachelor’s or Master’s degree in Design, Human-Computer Interaction, Computer Science, Marketing, or a related field (preferred but not required)

Responsibilities

  • As an Experience Design Manager in the Design Studios team, you are a strategic problem solver and ground-breaking leader who understands people, design, business and technology, and can combine it all to propose solutions and experiences to project’s needs.
  • As a creative thought-leader with an excellent digital background, you will lead, guide, mentor and motivate a team of Experience designers in a fast-paced and constantly evolving environment, working across brand design, brand experience (multi-touchpoint), Design Systems (UI), digital products and service solutions (prototypes and POCs). You will do this while building deep client relations, making senior clients feel both comfortable and engaged through the entire process. Collaborating with a multi-dimension team of creative specialists, you will be establishing the frameworks and vision that will guide the outcome for new experiences.
  • As a design thought partner for the consulting team, you are going to demonstrate a design & brand strategy approach and offer design solutions to meet the client's objectives.
  • You will work with our consulting teams, lead and coordinate digital & design projects end-to-end by implementing complex and ambiguous briefs with minimal direction by translating business language and processes into creative solutions. You are comfortable working on multiple projects simultaneously, preferring a mix of strategic and design work.
  • Quickly building rapport and trust with clients and providing direction and design critique to team members, you are going to be creative as well as analytical and enjoy working on various projects - from service design to UX/UI. Collaborating with the global Design Studios digital team, and leading projects with an international team when needed is also part of this role.
  • You’ll lead and develop creative briefs that assemble the business challenge, build timelines, ensure all deadlines are met, communicate with clients and have the ability to conceptualize digital solutions, support all decisions with creative, strategic and/or business reasoning, present concepts and discuss ideas to internal clients.
  • Leading and coordinating on multiple creative projects at one time, you’ll drive the execution of creative projects ensuring clients are satisfied with the quality of the final result. You will provide leadership and inculcate pioneering ideas to the Digital team while establishing rich and engaging partnerships with BCG Consulting teams. In this role, guiding Visual designers and Experience Designers in the team from associate to senior level, providing mentorship, direction, upskilling and support throughout their career development is also a responsibility of yours.

FAQs

What is the primary role of the Experience Design Manager (Branding)?

The Experience Design Manager (Branding) is responsible for leading a team of experience designers, providing strategic problem-solving solutions that combine design, business, and technology to meet project needs and enhance brand experiences.

What qualifications are required for this position?

Candidates should have 7+ years of experience in UX/UI design or related fields, with at least 3 years in a leadership role managing complex digital projects. A Bachelor’s or Master’s degree in relevant fields is preferred but not required.

What tools and skills should candidates be proficient in?

Candidates should be proficient in design tools such as Figma and Adobe Creative Suite, as well as prototyping tools like InVision or Axure. Expertise in UX/UI principles, branding and storytelling, and knowledge of GenAI solutions is also important.

Is experience in analytics important for this role?

Yes, a strong grasp of SEO, CRO, A/B testing, and web analytics tools (like Google Analytics and Hotjar) is beneficial for driving performance and making data-driven design decisions.

What kind of team will the Experience Design Manager work with?

The Experience Design Manager will work with a global, multidisciplinary team of design strategists, creative leaders, and digital experts within the Design Studios, collaborating closely with BCG consultants and clients.

What are the main responsibilities of this role?

Responsibilities include leading and mentoring the design team, developing creative briefs, managing end-to-end digital and design projects, and ensuring high-quality results while building strong client relationships.

How important is mentorship in this position?

Mentorship is a key responsibility of this role, as the Experience Design Manager will guide and support team members from associate to senior levels in their career development.

Are there opportunities for professional growth within this position?

Yes, the role provides opportunities for professional growth through mentorship, guidance in best practices, and exposure to diverse projects in a fast-paced environment.

Does BCG offer equal employment opportunities?

Yes, BCG is an Equal Opportunity Employer and considers all qualified applicants for employment without discrimination based on various factors such as race, color, age, religion, gender, disability, and more.

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The Boston Consulting Group

Unlocking the potential of those who advance the world. Discover our latest expertise, and explore careers with us.

Consulting
Industry
10,001+
Employees
1963
Founded Year

Mission & Purpose

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.