FAQs
What is the primary focus of the Global CRM Marketing Associate role at Uber?
The primary focus of the Global CRM Marketing Associate role is to develop and execute global CRM strategies aimed at customer acquisition and growth, specifically for the early eater lifecycle of Uber Eats.
What qualifications are required for this position?
The basic qualifications include a minimum of 3+ years of proven experience in lifecycle marketing, customer communications, or customer engagement, along with a bachelor's degree or equivalent.
Are there any preferred qualifications for the role?
Yes, preferred qualifications include experience working globally, excellent stakeholder and project management skills, strong measurement and analysis skills, familiarity with A/B testing, and the ability to manage multiple projects simultaneously.
What tools and strategies will I be using in this role?
In this role, you will leverage marketing automation tools to develop transactional, promotional, and informational content strategies aimed at maximizing customer acquisition and improving funnel performance.
How will my performance be measured in this role?
Your performance will be measured through established KPIs for all campaigns and communications, as well as through the reporting of campaign results to stakeholders and leadership.
Will I be working independently or collaboratively with other teams?
You will be collaborating closely with various teams, including regional marketing, data science, product, marketing, market research, and marketing analytics teams to understand consumer behavior and identify business opportunities.
What is the salary range for this position?
The base salary range for this role is USD $104,000 - USD $115,500 per year, along with eligibility for a bonus program and potential equity awards.
Is experience with incentivized and engagement-focused campaigns important for this role?
Yes, experience with incentivized and engagement-focused campaigns is a preferred qualification, as it is relevant to the responsibilities of managing promo campaigns that align with business goals.
How should I prepare for the fast-paced environment at Uber?
You should be prepared to thrive in an ambiguous and fast-paced environment, demonstrating a desire to work collaboratively across multiple teams and functions while managing multiple projects effectively.
Are there opportunities for career growth within this role?
Yes, the role offers opportunities for growth as you will be part of a growing team and can leverage learnings from current campaigns to influence future strategies and initiatives globally.