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Head of Marketing JOICO EMEA (d/f/m) - Hamburg

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Henkel

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Hamburg

AI generated summary

  • You need a Master’s in marketing or equivalent experience, 6+ years in beauty/fashion/luxury, strong marketing skills, leadership experience, and fluency in English; travel is required.
  • You will lead marketing strategies, collaborate with global teams, manage budgets, analyze market opportunities, drive brand positioning, and mentor project teams for JOICO's growth in EMEA.

Requirements

  • Master’s degree in marketing or a related field or relevant job experience
  • Min. 6+ years of relevant international experience within the beauty, fashion or luxury industries
  • Strong commercial judgment and proficiency in modern marketing techniques
  • Exceptional communication, interpersonal, and networking skills with first leadership experience
  • A proactive, hands-on problem solver with conflict resolution abilities
  • Fluency in English; additional languages are a plus
  • Regular willingness to travel including to our offices in the Netherlands

Responsibilities

  • Be a member of the JOICO EMEA Management Team contributing to the overall JOICO business strategy
  • Liaise with the global JOICO brand holder team and other regional counterparts on strategic opportunities and developments
  • Lead marketing, advertising, and promotional activities, managing budgets and driving L17 steering
  • Contribute to national and regional master plans with strategic marketing insights
  • Develop and manage the overall communication strategy including content and asset creation via shoots and agency cooperations
  • Develop consistent market sizing methodologies and create effective salon communication and tools
  • Implement channel specific strategies and marketing initiatives
  • Analyze market opportunities and build customer roadmaps in collaboration with stakeholders
  • Drive brand positioning with accountability for the product portfolio management, implementing innovation pipeline for sustainable growth in EMEA.
  • Mentor and develop regional project teams, ensuring successful campaign execution to grow the JOICO brand

FAQs

What is the primary responsibility of the Head of Marketing JOICO EMEA?

The primary responsibility is to develop and implement the EMEA marketing strategy for JOICO, overseeing marketing efforts for both new and existing brands and products.

What qualifications are required for this position?

Candidates should have a Master’s degree in marketing or a related field or relevant job experience, along with a minimum of 6+ years of relevant international experience within the beauty, fashion, or luxury industries.

Is travel required for this role?

Yes, regular travel is required, including visits to the JOICO offices in the Netherlands.

What skills are essential for a successful candidate?

Essential skills include strong commercial judgment, proficiency in modern marketing techniques, exceptional communication and interpersonal skills, leadership experience, and problem-solving abilities.

Are there any language requirements for this position?

Fluency in English is required, and additional languages are considered a plus.

What kind of marketing activities will the Head of Marketing be leading?

The Head of Marketing will lead marketing, advertising, and promotional activities, manage budgets, drive L17 steering, and contribute to national and regional master plans.

What kind of workplace culture can I expect at Henkel?

Henkel promotes diversity and inclusivity, welcoming employees from various backgrounds, perspectives, and experiences, and encourages individuals to bring their uniqueness to the team.

Are there any benefits associated with this position?

Yes, benefits include a flexible work scheme, health and preventive care programs, gender-neutral parental leave, an Employee Share Plan, a company pension plan, and additional health insurance options.

Will I have the opportunity to mentor others in this role?

Yes, the Head of Marketing will mentor and develop regional project teams to ensure successful campaign execution and growth of the JOICO brand.

What kind of marketing strategies will be developed for the JOICO brand?

The role involves developing an overall communication strategy, implementing channel-specific marketing initiatives, and analyzing market opportunities to position the brand effectively.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.