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Manager, Sports & Experiential Marketing

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GEICO

5d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Sports & Fitness
  • Manhattan, +1

AI generated summary

  • You need 7+ years in sports and experiential marketing, agency management, strong analytical skills, attention to detail, ability to thrive in fast-paced environments, and willingness to travel.
  • You will manage sports marketing programs, execute experiential strategies, oversee sponsorships, analyze performance, and educate teams on sports marketing trends and results.

Requirements

  • 7+ years of experience across a combination of sports and experiential marketing – expertise across both traditional and non-traditional sports and event partnerships, with the ability to activate at both the local and national levels
  • Proven record of developing and executing successful, fully integrated large-scale experiences with significant market and consumer impact while staying on-time and on-budget
  • Experience managing and partnering with multiple agencies across sports, experiential, media, and creative
  • Ability to operationalize GEICO’s sports and event marketing practice – redesigning more efficient processes, workflows, and communications
  • A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines
  • Outstanding judgement – ability to know when to escalate issues in a timely and appropriate manner; strong desire to creatively problem solve; operates with a tense of personal and team accountability
  • Thrives in ambiguity and a fast-based marketing environment – previous positions in transformational organizations a plus
  • Strong analytical skills with an ability to interpret and uncover insights from performance that will drive impact to the GEICO brand and consumer consideration
  • Requires travel (25% of time) including occasional weekend travel and off hours projects

Responsibilities

  • Oversee sports marketing programming, from brief to concept to execution, effectively managing timelines, budgets, and cross-functional partners to ensure seamless deliver of activation
  • Steer the development, implementation, and execution of GEICO’s experiential marketing strategy, inclusive of: lead generation approach, measurement framework design, data ingestion, and consumers’ event journey
  • Meticulously design and execute every customer journey touchpoint tethered to the partnership in-line with business objectives and overall Masterbrand compliance
  • Bring our tentpole sponsorships to life in innovative and disruptive ways, reshaping consumers’ expectations of GEICO and insurance as a whole
  • Oversee branded content partnerships across the sports ecosystem, inclusive of partnership identification, ideation, production support, and integration and amplification into paid/owned/earned media channels
  • Redesign GEICO’s local sponsorship framework – accounting for state-by-state growth objectives, business fluidity, segmentation, and pull-through from national partnerships
  • Support the development of a multi-year sponsorship roadmap and portfolio strategy that drives affinity and acquisition for GEICO’s multiple lines of business
  • Serve as a liaison between Sports Marketing and Marketing Analytics, evolving GEICO’s deal valuation practice, measurement frameworks, and 1-3 year sports learning agenda
  • Serve as a sports evangelist – helping to educate all facets of the organization on sports strategies, audiences, trends, tactics, and results
  • Dive deep into the performance of sports marketing and sports media, identifying trends, wins, optimizations, while regularly reporting on KPIs to internal stakeholders/leadership

FAQs

What is the primary purpose of the Manager, Sports & Experiential Marketing role at GEICO?

The primary purpose of this role is to lead the strategy, planning, and activation of GEICO’s sports sponsorships and experiential marketing efforts.

What are the key responsibilities of this position?

Key responsibilities include overseeing sports marketing programming, implementing GEICO’s experiential marketing strategy, managing customer journey touchpoints, developing multi-year sponsorship roadmaps, and reporting on sports marketing performance.

What qualifications are required for the Manager, Sports & Experiential Marketing position?

Candidates should have 7+ years of experience in sports and experiential marketing, a proven record of developing integrated experiences, and strong analytical skills, among other qualifications.

Where is the job located and what is the work model?

The position is hybrid, requiring 3 days in the office per week at one of the following locations: Chevy Chase, MD; Manhattan, NY; or Chicago, IL.

What is the salary range for this position?

The annual salary range for this position is between $104,550.00 and $172,200.00.

Does GEICO provide travel opportunities for this role?

Yes, this position requires travel approximately 25% of the time, including occasional weekend and off-hours travel.

What type of experience is preferred for candidates applying for this job?

Experience partnering with or working within a sports marketing agency is required, along with a blend of traditional and non-traditional sports and event partnerships.

Is there any mentorship or professional development offered with this position?

Yes, GEICO offers personalized development programs, industry-leading training, certification assistance, and coaching with supportive leaders.

What kind of benefits does GEICO offer to employees?

GEICO provides a comprehensive Total Rewards program, including competitive compensation, a 401K plan with a 6% match, mental healthcare access, and a flexible work schedule.

Does GEICO have an equal employment opportunity policy?

Yes, GEICO has a policy that provides fair and equal employment opportunities for all associates and applicants, regardless of various personal characteristics.

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GEICO

Finance
Industry
10,001+
Employees

Mission & Purpose

GEICO (Government Employees Insurance Company) provides affordable auto insurance and a variety of other coverage options, including home, renters, motorcycle, and business insurance. Their mission is to offer reliable and accessible insurance services with excellent customer support and innovative solutions. GEICO aims to deliver exceptional value by providing competitive rates, convenient services, and a commitment to meeting the diverse needs of their policyholders.