FAQs
What is the primary focus of the Marketing Director position?
The primary focus of the Marketing Director position is to lead and own the strategy for a three-year pipeline of innovation for all brands within Meals and Culinary, ensuring cross-functional alignment and execution of innovation initiatives.
What qualifications are required for this role?
Candidates should have an undergraduate/graduate degree (preferably in Business/Marketing), 10+ years of marketing experience in CPG or a relevant industry, expertise in simplifying complexity and developing executable strategies, and a minimum of 5 years in people leadership roles.
What does the team structure look like for this role?
The Marketing Director will lead a marketing team of three, while also having strong dotted line managerial linkage to various cross-functional partners within the organization.
What opportunities for professional growth does PepsiCo offer?
PepsiCo offers a supportive team environment that encourages professional growth and development, providing opportunities to learn, develop skills, and make a global impact.
Is experience in the food industry necessary for this role?
While not explicitly stated, a strong background in the CPG (Consumer Packaged Goods) industry would be beneficial, and relevant experience in the food industry would be an asset considering the focus on Meals and Culinary.
What is the company culture like at PepsiCo?
PepsiCo promotes a dynamic and inclusive culture that encourages individuals to bring their whole selves to work and fosters an environment where everyone is welcome to influence change around them.
How does PepsiCo approach sustainability?
PepsiCo is committed to inspiring positive change for people and the planet through its sustainability goals, which are integrated into the company's overall mission and initiatives.
What are the expectations for cross-functional collaboration in this role?
The Marketing Director is expected to ensure support and alignment from cross-functional partners in executing the innovation launch calendar, requiring strong collaboration skills across various departments and stakeholders.
Does the role include coaching and developing team members?
Yes, the role includes coaching, motivating, and developing a marketing team of three, ensuring their professional growth and supporting their contributions to the innovation pipeline.
What strategic initiatives will the Marketing Director lead?
The Marketing Director will lead the strategy and execution for a three-year pipeline of innovation for all brands within Meals and Culinary, including whitespace development for On the Go consumption and Macrosnacks.