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Marketing Manager

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Cubitts

8d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You must have 5+ years in marketing, a history of boosting brand awareness and customers, strong channel knowledge, data analysis skills, and international marketing experience, especially in the US.
  • You will develop marketing strategies, create brand stories, manage campaigns, collaborate with partners, oversee PR efforts, track performance metrics, manage the budget, and coordinate the Ambassador program.

Requirements

  • 5+ years of relevant marketing experience
  • Proven track record of successfully growing brand awareness and customers
  • Strong understanding of marketing channels and strategies - both offline and online
  • Experience with data analysis and performance marketing
  • International (and in particular US) marketing experience a significant bonus

Responsibilities

  • Develop and implement comprehensive marketing strategies to increase Cubitts' brand awareness within the UK and US
  • Create compelling brand stories that effectively communicate our brand, innovation and design philosophy
  • Identify and execute on collaborations and partnerships with the explicit aim of driving awareness and ultimately new customers, with a particular focus on New York and the US
  • Plan and execute multi-channel marketing campaigns across digital, social, and traditional media
  • Select and manage PR agencies and support to maximise the reach and impact of our campaigns and initiatives
  • Build and maintain relationships with fashion, design, and lifestyle press in London, New York and beyond
  • Track and report on key performance metrics, particularly those related to brand awareness and customer acquisition
  • Manage marketing budget effectively to maximise ROI
  • Coordinate Cubitts Ambassador programme, working with relevant tastemakers to shape Cubitts perception and drive brand awareness

FAQs

What kind of experience is required for the Marketing Manager position?

We are looking for candidates with 5+ years of relevant marketing experience and a proven track record of successfully growing brand awareness and customers.

Is international marketing experience beneficial for this role?

Yes, international marketing experience, particularly in the US market, is considered a significant bonus.

What responsibilities will the Marketing Manager have in relation to brand awareness?

The Marketing Manager will develop and implement marketing strategies to increase brand awareness, create compelling brand stories, and track key performance metrics related to brand awareness.

How does Cubitts measure the success of marketing initiatives?

Success is measured through key performance indicators such as growth in brand awareness metrics, increase in new customers, engagement rates across marketing channels, quality and quantity of media coverage, and conversion rates from marketing initiatives.

What are the key markets for the Marketing Manager role?

The key markets for this position are the UK and the US, with a particular focus on New York.

What type of marketing campaigns will the Marketing Manager be responsible for executing?

The Marketing Manager will plan and execute multi-channel marketing campaigns across digital, social, and traditional media.

Will the Marketing Manager be involved in managing a budget?

Yes, the Marketing Manager will manage the marketing budget effectively to maximize ROI.

What benefits does Cubitts offer to its employees?

Benefits include complimentary spectacles, eye examinations, generous discounts, the option to buy and sell holiday, paid time away for important moments, an annual season ticket loan, a cycle to work scheme, life assurance, a subscription to Champion Health, and unlimited business skills training.

Is the Marketing Manager position full-time or part-time?

The position is full-time, with a contract type of Permanent for 40 hours per week.

What is the salary range for the Marketing Manager role?

The salary for the Marketing Manager position is £42,147.

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Cubitts

The Modern Spectacle Maker. Born in King's Cross, London.

Fashion & Arts
Industry
51-200
Employees
2013
Founded Year

Mission & Purpose

Specialising in affordable handmade spectacles and sunglasses, our mission is to revive Britain's lost optical legacy. Founded in King's Cross, London. Our services include bespoke spectacle making and full eye examinations.

Culture & Values

  • Pioneering

    You try to improve things, by doing things better or more simply celebrating both innovation and failure. You take the lead and stay positive in the face of challenges and change.

  • Proud

    You take pride in doing things properly. Deeply committed to the highest standards with a relentless drive for consistency in quality and detail.

  • For all

    You treat everyone with the same warmth and respect, and without ego. You listen and communicate openly and honestly, respecting everyone’s opinion.

Benefits

  • Fair and transparent salaries

    A salary policy as crystal clear as our lenses. We are a living wage employer, with a commitment to maintaining an equitable salary gap, currently a difference of 4x between the lowest and highest earners in the company.

  • Quarterly frame allowance

    You will receive your first pair of complementary spectacles on your first day, and then you will be eligible for one frame every quarter if you are full time, or one frame every other quarter if part time.

  • Access to Thrive: Mental Wellbeing

    We have partnered with the award winning mental health service to provide digital therapy and support to all Cubitts employees. For a healthy mind as well as healthy eyes.

  • Cubitts Academy training

    We reserve 1% of our revenue for training, a resource hub for all areas of learning, from education in spectacles to business training. Led and delivered by our internal experts, the Academy facilitates Cubitts staff in achieving excellence.

  • Bonuses and share options

    Annual bonuses are paid as a percentage of company profit, and are shared with everyone. If you work for Cubitts for two years, you automatically receive options, irrespective of grade or level.

  • Access to You Can Now Training programme

    You Can Now is an educational platform with unlimited live, virtual courses and on-demand resources to help self-development and networking.

  • Financial wellbeing and coaching with Bippit

    All employees have access to one-on-one coaching with a finance professional through Bippit, allowing us to learn more, plan better, and take action with our finances.

  • Generous friends and family discount

    Complementary eye tests and 20% off all products, plus four 40% discounts a year, for your nearest and dearest. Of course, whether you snaffle them for yourself is up to you.

  • Bespoke holiday allowance

    We offer a flexible holiday allowance, with the option to buy and sell days. Plus an extra day’s leave for every full year with Cubitts, capped, rather reasonably, at one hundred years.