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Media Strategist - Remote

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ICF

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Media & Journalism
  • Reston
    Remote

AI generated summary

  • You must have a degree in a relevant field, 3+ years of media experience, strong analytical skills, knowledge of digital media trends, and excellent communication and presentation abilities.
  • You will develop media strategies, create and present plans, monitor campaigns, manage documents, analyze results, research vendors, and educate teams on best practices and technologies.

Requirements

  • Bachelor’s degree in Communications, Marketing, Public Relations, Advertising, Journalism or related field. (or applicants can substitute one year of related experience for one year of education)
  • 3+ years of experience in marketing or developing and optimizing paid media solutions within an advertising agency or client-side environment or related experience.
  • Must be a talented individual, passionate about media and desire to be at the cutting edge of digital advertising
  • Flexibility with managing complex processes in a fast-paced environment while keeping a positive attitude
  • Experience with third party media partners; includes exposure to programmatic media buying
  • Experience configuring and reporting Google Analytics
  • Up-to-date with traditional and digital media trends and innovations
  • Demonstrated knowledge of cross-channel media
  • Will be highly detail oriented with strong critical thinking and problem solving abilities
  • Ability to think beyond "media" and participate as a creative collaborator within an integrated environment
  • Must have an understanding of marketing and media planning principles and experience working with creative teams and clients in developing strategies
  • Able to work independently, as well as in a team, and have excellent time management skills
  • Must have strong interpersonal and presentation skills to foster client, vendor and internal relationships
  • Excellent communication skills, both written and oral with an eye for detail
  • Fluency with Microsoft Office Suite, especially TEAMS, Excel, and PowerPoint
  • Experience using technology to connect with key target audience segments
  • Working knowledge of MRI, Strata, and/or equivalent media software
  • Experience with media planning and buying software, as well as preferably social media, media research, and analytics tools

Responsibilities

  • Develop innovative solutions to continuously position ICF as a cutting edge source for media strategies
  • Perform tasks as delegated by planning leads for media accounts across a variety of industry verticals pertaining to energy efficiency
  • Create and present strategic integrated media plans based on sound analytics, supported by data
  • Support planning leads by monitoring campaigns to meet client goals while staying on budget
  • Maintain campaign documents including insertion orders, flowcharts, and budget summaries
  • Showcase up-to-date knowledge and understanding of both online and offline paid media channels: Display, Digital Video/Audio, Social, Search, Print, Broadcast, Outdoor, etc.
  • Analyze results and budgets on a regular basis
  • Develop and present both internal and client-facing report presentations and deliverables
  • Research and identify vendors to become valued partners, cultivating existing relationships for best pricing
  • Aide in educating account teams and clients on best practices and emerging technologies
  • Accomplish all other tasks as assigned by management

FAQs

What is the job title for this position?

The job title is Media Strategist.

What are the working arrangements for this position?

This position is remote, allowing for flexible workplace arrangements.

What is the primary focus of the Media Strategist role?

The primary focus is to develop innovative media strategies, create integrated media plans, monitor campaigns, and maintain campaign documentation across various industry verticals related to energy efficiency.

What qualifications are required for this position?

A bachelor's degree in Communications, Marketing, Public Relations, Advertising, Journalism, or a related field is required, along with a minimum of 3 years of experience in marketing or developing paid media solutions.

What additional skills are preferred for applicants?

Preferred skills include experience with third-party media partners, Google Analytics, knowledge of cross-channel media, strong critical thinking abilities, and up-to-date knowledge of digital media trends.

What professional skills are important for the Media Strategist role?

Important professional skills include the ability to collaborate creatively, time management, strong interpersonal and presentation skills, and proficiency in Microsoft Office Suite.

Is there an investment in employee development?

Yes, ICF invests in employees through tuition reimbursement, access to professional development resources, and a 401k matching program.

Does ICF have a commitment to diversity and inclusion?

Yes, ICF is committed to building an inclusive workplace that allows everyone to thrive and is an equal opportunity employer.

What is the pay range for this position?

The pay range for this position is between $55,388.00 and $94,160.00, depending on relevant work experience and other factors.

Is there any assistance provided for individuals requiring accommodation during the application process?

Yes, reasonable accommodations are available for individuals with disabilities, disabled veterans, or those with sincerely held religious beliefs. Candidates can contact ICF for assistance.

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ICF

We are not a typical consulting firm and our people are not typical consultants.

Consulting
Industry
5001-10,000
Employees
1969
Founded Year

Mission & Purpose

ICF (NASDAQ:ICFI) is a global consulting and technology services provider with approximately 8,000 professionals focused on making big things possible for our clients. We are business analysts, policy specialists, technologists, researchers, digital strategists, social scientists and creatives.