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Product Marketing and Strategy Manager

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Meta

1mo ago

  • Job
    Full-time
    Senior Level
  • London

AI generated summary

  • You need 7+ years in marketing or consulting, data-driven decision-making skills, partnership experience with product teams, and a degree. Ads and telco experience is essential.
  • You will lead market analysis, drive go-to-market strategies, support product launches, and communicate value propositions, ensuring successful adoption and positioning in the telco ecosystem.

Requirements

  • 7+ years experience in marketing, consulting, communications, or internet technology
  • Analytical, data-driven decision-maker
  • Experience partnering with product teams to identify and bring to market solutions for businesses
  • Experience collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring products to market
  • BA/BS degree
  • Experience in the ads and telco space

Responsibilities

  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on ads, and monetization.
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the telco ecosystem.
  • Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally
  • Demonstrate understanding of the broader Meta ecosystem and competitive landscape to create strategic product feedback and positioning
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy
  • Partner effectively with Product Management to lead world-class product marketing communications for new products
  • Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created
  • Grow product adoption and usage rates by supporting market facing programs and effective product launches

FAQs

What is the primary focus of the Product Marketing and Strategy Manager role at Meta?

The primary focus of the role is to build new ads products for the telco ecosystem by identifying market insights, guiding strategic direction, product development, and product adoption.

What qualifications are required for this position?

The minimum qualifications include 7+ years of experience in marketing, consulting, communications, or internet technology, an analytical and data-driven mindset, experience collaborating with product teams, and a BA/BS degree.

Is experience in the ads and telco space necessary?

While it is not required, experience in the ads and telco space is preferred and could strengthen a candidate's application.

How does this role interact with other teams within Meta?

This role requires close collaboration with Product, Engineering, Partnerships, and Product Growth teams to ensure successful product development and launches.

What is involved in the go-to-market strategy for new products?

The go-to-market strategy involves positioning, policy, launch strategies, and effective communication of the product's value proposition across various go-to-market teams.

What do you mean by cross-functional influence in this role?

Cross-functional influence refers to the ability to work with and persuade stakeholders across different teams to achieve shared goals and drive product success.

Are there opportunities for career growth within this role?

Yes, working in the Product Marketing and Strategy Manager role at Meta provides opportunities for career growth, especially in shaping product strategy and driving market adoption.

Does the role involve data-driven decision-making?

Yes, the role requires an analytical, data-driven decision-maker to lead market assessments and guide strategic directions.

Will I be working on a global scale?

Yes, the role includes planning and leading cross-functional efforts for successful product alpha and beta programs and launches that are global in nature.

How does Meta define individual compensation for this position?

Individual compensation is determined by skills, qualifications, experience, and location, and does not include bonuses, equity, or sales incentives unless specified.

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.