FAQs
What is the primary focus of the Product Marketing and Strategy Manager role at Meta?
The primary focus of the role is to build new ads products for the telco ecosystem by identifying market insights, guiding strategic direction, product development, and product adoption.
What qualifications are required for this position?
The minimum qualifications include 7+ years of experience in marketing, consulting, communications, or internet technology, an analytical and data-driven mindset, experience collaborating with product teams, and a BA/BS degree.
Is experience in the ads and telco space necessary?
While it is not required, experience in the ads and telco space is preferred and could strengthen a candidate's application.
How does this role interact with other teams within Meta?
This role requires close collaboration with Product, Engineering, Partnerships, and Product Growth teams to ensure successful product development and launches.
What is involved in the go-to-market strategy for new products?
The go-to-market strategy involves positioning, policy, launch strategies, and effective communication of the product's value proposition across various go-to-market teams.
What do you mean by cross-functional influence in this role?
Cross-functional influence refers to the ability to work with and persuade stakeholders across different teams to achieve shared goals and drive product success.
Are there opportunities for career growth within this role?
Yes, working in the Product Marketing and Strategy Manager role at Meta provides opportunities for career growth, especially in shaping product strategy and driving market adoption.
Does the role involve data-driven decision-making?
Yes, the role requires an analytical, data-driven decision-maker to lead market assessments and guide strategic directions.
Will I be working on a global scale?
Yes, the role includes planning and leading cross-functional efforts for successful product alpha and beta programs and launches that are global in nature.
How does Meta define individual compensation for this position?
Individual compensation is determined by skills, qualifications, experience, and location, and does not include bonuses, equity, or sales incentives unless specified.