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Senior Brand Manager

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You should have strong brand management experience, financial acumen, team leadership skills, global market understanding, and the ability to present effectively to diverse audiences.
  • You will analyze franchise performance, develop global strategies, collaborate with teams for brand growth, represent the franchise in meetings, and create tools for regional adaptation.

Requirements

  • - Strong background in consumer-focused brand management and marketing.
  • - Proficient in analysing financials and driving commercial growth.
  • - Experience leading and influencing teams across departments and regions.
  • - Understanding of global markets with sensitivity to regional differences.
  • - Skilled in presenting compelling messages to diverse audiences.

Responsibilities

  • Key Responsibilities:
  • Franchise Growth: Analyse franchise performance, identify growth opportunities, and support global initiatives.
  • Strategic Planning: Develop and implement global franchise strategies, aligning efforts across Licensing, Publishing, and Games.
  • Collaboration: Partner with regional and cross-functional teams to drive brand expansion and revenue growth.
  • Brand Representation: Serve as the franchise's key representative in meetings and presentations, ensuring consistency and alignment.
  • Operational Excellence: Develop and distribute tools for regional adaptation, fostering a collaborative and efficient work environment.

FAQs

Do we support remote work?

This role requires you to be onsite 4 days a week, so it does not support full remote work, but a hybrid format may be possible for the remaining day.

Is prior experience in brand management required?

Yes, a strong background in consumer-focused brand management and marketing is required for this role.

What kind of growth opportunities does this position offer?

This position focuses on analyzing franchise performance, identifying growth opportunities, and supporting global initiatives to drive the Mickey and Friends franchise's global growth.

Is financial acumen important for this role?

Yes, proficiency in analyzing financials and driving commercial growth is a key requirement for the Senior Brand Manager position.

Will I be collaborating with global teams?

Yes, this role involves partnering with regional and cross-functional teams to drive brand expansion and revenue growth across the globe.

What kind of benefits does the company offer?

The company offers 25 days of annual leave, private medical and dental insurance, free park entry for you and your family, Disney discounts, excellent parental and guardian leave, and access to employee resource groups.

Does Disney promote diversity in the workplace?

Yes, The Walt Disney Company is committed to fostering a diverse workforce that represents its audiences and values various voices, identities, and experiences.

Are there accommodations for individuals with disabilities?

Yes, Disney provides reasonable accommodations for individuals with disabilities to participate in the job application or interview process and to perform essential job functions.

Will I be expected to present to diverse audiences?

Yes, effective communication and the ability to present compelling messages to diverse audiences are essential skills required for this role.

What are the primary responsibilities of the Senior Brand Manager?

Key responsibilities include analyzing franchise performance, developing and implementing global strategies, fostering collaboration among teams, and ensuring brand consistency during presentations and meetings.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!